Across the market research space, specialization is becoming an increasingly sought-after quality - but it can also create an unintended silo effect. In this Ponderings from the Perch podcast episode, guest speaker, Ipsos’ Kris Hull talks about the balance between deep expertise and a broader lens to uncover meaningful insights. More importantly, Kris highlights the importance of listening and understanding client needs, and shares a mind-shift he calls “suspend your agenda,” that’s helpful in combatting myopic research.
Link to podcast - Click here
Or, read the blog post featuring Kris’ interview highlights.