Podcast: Wield the Double-Edge Sword of Specialization

The importance of listening and understanding client needs, and why “suspending your agenda” is helpful in combating myopic research.

The author(s)

  • Kristopher Hull Senior Vice President, Client Org Ipsos US
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Across the market research space, specialization is becoming an increasingly sought-after quality - but it can also create an unintended silo effect. In this Ponderings from the Perch podcast episode, guest speaker, Ipsos’ Kris Hull talks about the balance between deep expertise and a broader lens to uncover meaningful insights. More importantly, Kris highlights the importance of listening and understanding client needs, and shares a mind-shift he calls “suspend your agenda,” that’s helpful in combatting myopic research. 

Link to podcast - Click here

Or, read the blog post featuring Kris’ interview highlights.

The author(s)

  • Kristopher Hull Senior Vice President, Client Org Ipsos US

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