Why Window Shopping Now Takes Place on Mobile Phones

It's a thing, whether summer, winter, back-to-school, or holiday shopping.

Have you noticed recently that people are not stopping to look in store windows – and instead, are looking at their phones?

Today, smart retailers know that visual merchandising comes to life in a personalized way on a mobile device, creating inspirational moments that help shoppers discover and buy products.

Learn more about this trend in Eva Press' article which features research Ipsos conducted on behalf of Facebook.

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