Why Window Shopping Now Takes Place on Mobile Phones

It's a thing, whether summer, winter, back-to-school, or holiday shopping.

Have you noticed recently that people are not stopping to look in store windows – and instead, are looking at their phones?

Today, smart retailers know that visual merchandising comes to life in a personalized way on a mobile device, creating inspirational moments that help shoppers discover and buy products.

Learn more about this trend in Eva Press' article which features research Ipsos conducted on behalf of Facebook.

Related news