Advertising during election season? Here’s what you need to know

Read on to discover what the presence of election advertising means for traditional marketers.

The author(s)

  • Pedr Howard Senior Vice President, US, Creative Excellence
  • Tyler Colligan Director, US, Creative Excellence and Brand Health Tracking
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It’s election season. Your ad will be swimming in any unprecedented sea of political campaign advertising about to hit every channel possible.

Will this changed landscape affect your chances at breaking through? Should you avoid ‘battleground’ markets – or take advantage of them? Does negative political messaging change how your ads will be perceived? Should your brand take a stand on an issue we believe in?

New research from Ipsos will guide you to the answers to these key questions. The good news? A brand ads can still break through in a heavily political environment … on average. But the type of advertising you choose to run will have an impact. We'll help you make the right choices.

The author(s)

  • Pedr Howard Senior Vice President, US, Creative Excellence
  • Tyler Colligan Director, US, Creative Excellence and Brand Health Tracking

Media & Brand Communication