A legacy of abuse and exploitation lingers in the collective memory of many Black Americans. This can affect contemporary relationships between Black/AAs and their healthcare professionals (HCPs). In Ipsos qualitative research, we see that lack of trust emerging in areas such as willingness to receive the COVID-19 vaccine, concerns about the efficacy of certain treatments for Black populations when clinical trials often do not include Black participants, and experiences dealing with racist attitudes or perceptions of HCPs.
Following the murder of George Floyd in 2020, many organizations looked inward at what they could do to support the BLM movement and drive diversity and inclusion in their organizations. At Ipsos, we saw a dramatic increase in clients looking to better understand and serve minority populations, culminating in several lessons learned as a result. Download our seven learnings now – key when undertaking market research with Black Americans or any minority population.
[WEBINAR] How Public Opinion Insights Propel External Communications
Join Ipsos and our guest speaker, Elizabeth Walton, Director of Market Insights with Freddie Mac, who will share their experience using a combination of national and targeted surveys to develop a point of view, and provide leadership with key data points for decision making and external communications.
[WEBINAR] Looking Ahead to the 2021 Holiday Shopping Season
Join us for a complimentary webinar featuring new research insights from our Ipsos U.S. syndicated online community to provide a glimpse into how shoppers are adapting to the evolving post-pandemic retail landscape today, and how they are planning ahead for Black Friday and beyond.