MarketWatch, Jan. 25, 2019 — Consumer trends observed by Behavioral Scientists confirm that people, because as humans we read down a list, will find an option that seems suitable and then select it rather than continuing to the end of the list. It’s true for long lists, but it’s even true on short lists.
Read more about this study here.
[EVENT] WTF Live: Vice or Versa
Everyone seems to have a ‘vice’, whether it’s a bottle of Pappy Van Winkle or a bud of Granddaddy Purple. As laws change to legalize cannabis, sports betting, and craft distilling, will consumers abandon the entrenched stigmas they have about these burgeoning industries? How will that change legacy businesses and broader industry?
[EVENT] Transforming Society Salon Series: Innovations in 21st Century Research
Join Ipsos for our new series designed to bring our passionate clients and partners together from across the public and private sectors, in order to share knowledge and foster collaboration in our collective efforts to understand our transforming society.
Uber Science Symposium
Hosted by Uber's Applied Behavioral Science team, the Behavioral Science track of the 2nd Uber Science Symposium brings together practitioners and researchers in the behavioral, social, and cognitive sciences to facilitate the sharing of information and best practices, foster discussion, and form bridges between research communities.
[Webinar] Intelligent Interfaces: The Future is Easy
As organizations across a wide spectrum of industries begin to adopt conversational interfaces (CUIs) such as chatbots to interface with customers online and manage questions in real time, ensuring a smooth user experience is the only path to success.