Who young consumers trust to tell them the truth about brands

In this podcast, you’ll hear more about what young consumers and their parents think about business and sustainability issues, and how it affects their purchasing decisions.

The author(s)

  • Meghann Jones Senior Vice President, US, Public Affairs
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In this interactive podcast, Ipsos’ Meghann Jones and Innovation Forum’s Ian Welsh are joined by a panel of millennial consumers from the University of Michigan and Columbia University to discuss where they find information about brands, and how company policies and engagement on sustainability issues affect their buying choices.

Listen to the podcast now, or download the PPT presentation Meghann and Ian shared at the Innovation Forum last month.

For more research on this topic, please click here.

The author(s)

  • Meghann Jones Senior Vice President, US, Public Affairs

Consumer & Shopper