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Designing Authentic, Credible, and Effective Corporate Social Programs

Corporate sustainability or social responsibility programs have benefits beyond being a responsible member of the global community.

In addition to delivering a reputational boost, carefully designed actions can strengthen the long-term viability of the corporate value chain, increase employee engagement, and improve relationships with special interest groups.

While a sense of responsibility is important to an increasingly socially aware workforce and the stakeholders and communities impacted by corporations, a case can be made for doing good that does not rely solely on a responsibility argument. In fact, companies can do good in the world while doing well for themselves through creativity and strategic planning.

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