Four in Ten (37%) Employees Rate Corporate Social Responsibility `Very Important' When it Comes To Their Employer

Workplace Safety (25%), Socioeconomic Contributions (25%) and Respect for Local Laws (24%) Top Issues for Garnering Respect

Four in ten (37%) employees in 24 countries indicate it is `very important' for their own employers to be `responsible to society and the environment' This importance rises to 80% when it is combined with those employees who believe it is somewhat important (37% very/43% somewhat) their employer is responsible. Three in ten (29%) report `a high degree of social responsibility' is very important when forming a purchase decision while about half (45%) view it as fairly important for a total of 74% who say it is important. This study, conducted among 18,150 adults by global research company Ipsos, asked respondents to consider their views of large companies.

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