Global Attitudes on Materialism, Finances and Family

A major online survey of over 16,000 people across 20 countries conducted by global research company Ipsos suggests that those in emerging economies might see themselves as more materialistic and feel under more pressure to make money than their counterparts in North America and Europe. Looking to the future, respondents appear to be considerably more optimistic about themselves and their families than they are about their country.

These findings reflect data gathered as part of the new Global Trends Survey, a study that aims to build a more comprehensive picture of what matters to people globally. The survey has hundreds of questions covering a diverse range of subjects including perceptions of government, our deeper values, views of some of the key challenges facing the world and measures of a wide range of behaviours. Reports on these findings will be released in detail throughout 2014.

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