Global Happiness Report

Majority of Global Citizens (75%) are Happy Despite Gloomy Economic Sentiments; `Very Happy' Cohort (20%) Down Two Points Since December 2012

Global respondents appear to be generally happy - 75% very happy (20%) or somewhat happy (55%) - according to a new poll by global research company Ipsos. This general happiness is contrasted by four in ten (37%) who assess the economy in their country to be good - 5% very good, 32% somewhat good. Even despite this gloomy outlook, seven in ten (70%) of those who assess the economy in their country to be bad also report they are happy.

These findings reflect data gathered as part of the new Global Trends Survey, a study that aims to build a more comprehensive picture of what matters to people globally. The survey has hundreds of questions covering a diverse range of subjects including perceptions of government, our deeper values, views of some of the key challenges facing the world and measures of a wide range of behaviours. Reports on these findings will be released in detail throughout 2014.

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