Summer Habits

Read more about how Americans are spending their summer along with their anticipated behavior.

According to our summer-specific Ipsos U.S. Omnibus survey, most Americans (58%) are planning to stay in the U.S. for their vacation. Staycations are another popular choice, with 43% selecting this option and that number increasing to 53% for households with children. Is your brand a child-friendly tourism destination for locals? Or, can it be with revised messaging?

Read more about American's summer routines, their grooming habits and seasonal weight fluctuations by downloading our latest Thought Starter.

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The author(s)

  • Paul Abbate
    Global Lead, Global Advisor, Public Affairs, US
  • Observer US
    Chris Deeney
    Senior Vice President, U.S. Ipsos Observer

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