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U.S. Public Perspectives: Conventional, Online and Social Media Use

With more people going online every day, media consumption habits have undeniably changed. But, has a shift towards digital replaced traditional mediums such as television and radio?

The latest edition of Public Perspectives reveals traditional media use is still alive and well, and remains very widely used among Americans. Online and social media simply co-exist with traditional media rather than replacing it outright. In fact, conventional TV tops the list as the most frequently used media source overall. However, there are some significant demographic differences highlighted in this report.

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