• Ipsos
  • Insights Hub
  • U.S. Public Perspectives: Conventional, Online and Social Media Use

U.S. Public Perspectives: Conventional, Online and Social Media Use

March 2014

While the media landscape continues to evolve with digital alternatives, traditional media remains widely used among Americans. In fact, the latest Public Perspectives report reveals conventional TV is the most frequently used media source by Americans overall, followed by social networking and conventional radio. However, there are some noteworthy demographic differences highlighted in this report.

More insights about Public Sector

  • Politics Publication

    The Point Being: An Ipsos Podcast

    A weekly podcast series by Ipsos’ U.S. Polling Team where Chris Jackson, Mallory Newall and guests discuss the latest news on American public opinion.
  • Election Publication

    2018 U.S. Midterm Election Polling Analysis

    A robust and wide-ranging research-backed exploration of American public opinion around the upcoming 2018 U.S. midterm election.
  • Polling Publication

    Public Opinion Polling Downloads

    The Ipsos polling brand means accuracy, truth and insight. We conduct, package, and release polling results for our clients to use in the public domain and assist in media relations to ensure coverage and engagement. Polling is the core of our business because that’s what we do best. Our clients leverage our reputation for producing balanced and objective research data to sponsor public opinion or market research. In North America, we release more than 400 polls a year on behalf of our clients.

Related news