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  Foresight Publication

  How the desire for social bonds shapes teen viewership

  Amber Jawaid, senior vice president with Ipsos’ Online Communities practice, analyzes teen entertainment preferences and the emotional factors behind them.

  12.02.23
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  Foresight Publication

  Future Jobs to Be Done

  As Americans’ teenage years shift, so will their needs. Charlotte Morris, an engagement manager at Ipsos Strategy3, illustrates one potential scenario that tomorrow’s brands and institutions will need to solve for.

  12.02.23
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  Foresight Publication

  How teens are taking charge to improve their gloomy futures

  As a plaintiff in Held v. State of Montana, Eva Lighthiser sued her home state for not protecting residents from climate change. Here’s how she views the global fight for a greener future.

  12.02.23
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  Foresight Publication

  What changing attitudes on college mean for the workforce

  Will tomorrow’s teens give higher education the old college try? Ipsos’ Jennifer Torgersen discusses what today’s youth are saying about their plans for the future and what it means for brands and businesses.

  12.02.23
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  Foresight Publication

  Why gaming culture needs to evolve for everyone

  A half-century on from the earliest arcades, gaming is less a subculture than a mass culture. But many young people also see the need to change that culture, says Ipsos’ Chris Hoffman.

  12.02.23

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  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Foresight Publication

  How a new mindset is taking shape among young startups

  Newlab’s Justin Massa explains how unpredictable forces like artificial intelligence and climate change are shaping teen perspectives on entrepreneurship, employment, and everything in between.

  12.02.23
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  Foresight Publication

  How AI will globalize the creator economy

  Artificial intelligence will supercharge youth creativity and forge new relationships in an increasingly interconnected world, says YouTube’s Kaley Mullin.

  12.02.23
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  Foresight Publication

  Teen and brand relationships might stay complicated

  With a camera and screen in every pocket, today’s global media landscape is more dispersed than ever. YouTube’s Robin Watson thinks that trend will only continue, with teens forming stronger ties to brands and content creators alike.

  12.02.23
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  Foresight Publication

  How fragmented youth identities will shape brand strategy

  Teens’ relationships with entertainment platforms are shifting as rapidly as their sense of self. But for the brands, content creators, and institutions that embrace change, tomorrow’s media landscape will be a “playground of opportunities,” says Paramount Advertising’s Shivani Gorle.

  12.02.23
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  Foresight Publication

  How to fill gaps in teen mental health and social media research

  Growing up has never been easy — but the digital age makes it more complicated. Barb Solish, national director in the Office of Innovation at NAMI, thinks that when it comes to teen mental health, research is needed to get the full picture.

  12.02.23
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  Foresight Publication

  Teen futurist horoscope

  The stars have aligned: Check out our horoscope to see what the future may hold!

  12.02.23