New at Ipsos: The latest research, data and reports

Ipsos is rounding up its latest U.S. content in one place. Here's what's new.

Dec. 4

U.S. consumer sentiment is either stagnant or falling across the board

REPORT: With no stimulus plan in sight and an ongoing surge in new coronavirus cases, consumer sentiment is static or falling across all indices in this week’s Ipsos-Forbes Advisor U.S. Consumer Confidence Tracker. Read more here.

Dec. 3

There's broad, bipartisan support for state-mandated public mask usage

REPORT: The latest Newsy/Ipsos poll reveals the overall popularity of mask mandates, with far more support for decisions being made at the state level – not by federal officials. Read more here.

Dec. 2

How COVID is changing the holidays: More online and local shopping, but fewer people getting gifts

REPORT: Two-thirds of Americans say they’re doing more of their holiday shopping online this year during our first COVID-19 holiday season, according to new data from the Ipsos Coronavirus Consumer Tracker. But that’s not the only way the pandemic is shaking up holiday celebrations: Americans are also planning to shop locally more, give gifts to fewer people, buy more decorations and spend more time putting them up. Read more here.

Dec. 2

A majority of Americans approve of how Biden is handling his position as president-elect

REPORT: Following the Thanksgiving holiday, the latest Reuters/Ipsos Core Political survey shows a majority of Americans continue to say that the country is headed off on the wrong track, and fifty-eight percent of Americans approve of how Joe Biden is handling his job as president-elect. Read more here.


Dec. 1

Americans are more satisfied with their healthcare than people in other countries, but rank cost as No. 1 problem

REPORT: Seven in ten Americans surveyed (71%) say the quality of the healthcare they and their family have access to is good or very good, compared to a global average of just 50%. However, views on access to healthcare tell a different story, as Americans are especially likely to agree that many people in their country cannot afford good healthcare – 69%  vs. an average of 59% across all 27 countries surveyed. Read more here.


Nov. 30

How we can save the experience economy amid COVID

REPORT: Though recent news of highly effective vaccines appears promising, it remains to be seen how soon a critical mass of people will have access to – and receive – the coronavirus vaccine. This means that organizations that rely on in-person experiences like education, retail, restaurants, entertainment and travel, will still face significant challenges well into 2021. Our research identifies many of the services Americans will return to once closures and restrictions end. Read more here.


Nov. 25

Why a COVID-19 vaccine could shake up the marketing world – again

REPORT: A post-vaccine era may lead to expectations that consumers will return to old habits, like going to movie theaters. But does it make sense to expect that? Read more here.

Nov. 25

Higher education is widely expected to move online

REPORT: A new global Ipsos survey for the World Economic Forum finds seven in ten adults globally (72%) thinking that, five years from now, higher education in their country will be conducted online at least as much as in person. Read more here.


Nov. 26

'What Worries the World?': COVID-19 is the biggest concern for the eighth month in a row

REPORT: Global concern about coronavirus is once more on the rise. We approach the end of the year with almost two-thirds across 27 nations saying that things in their country are on the wrong track. Read more here.


Nov. 24

Most Americans report changing Thanksgiving plans

REPORT: The Axios-Ipsos Coronavirus Index shows that vaccine willingness is growing as Americans prepare to stay home for the holiday and beyond. Read more here.

Nov. 23

Americans have a darker outlook on the economy and spending heading into the holidays

REPORT: With unemployment still at record levels and no additional federal support forthcoming, Americans on both sides of the aisle are preparing for a less exuberant holiday season. Read more here.

Nov. 23

Americans are getting ready for new COVID-19 restrictions – and buying more packaged food

REPORT: As the fall wave of the coronavirus shatters records, more Americans are preparing for restrictions that are rolling out across the country again, according to Ipsos’ Coronavirus Consumer Tracker. For many, that affects how they buy food. Read more here.

Nov. 23

The COVID-19 crisis is hitting women much harder than men

REPORT: The pandemic's effects are experienced by women to a greater degree, adding up to create significant overall inequalities between men and women. Above all, these inequalities run the risk of becoming even stronger with the second wave of the epidemic that is currently affecting the vast majority of G7 countries. Read more here.


Nov. 22

A majority of global citizens support the closing of their borders; few believe COVID-19 is contained

REPORT: A poll of over 21,000 people in 28 countries reveals most support border closures in an effort to combat COVID-19, as relatively few believe the coronavirus is contained, according to new Ipsos polling conducted on behalf of the Halifax International Security Forum. Read more here.


Nov. 19

U.S. consumer sentiment falls as coronavirus cases surge

REPORT: As coronavirus cases surge across the country and President Trump disputes the outcome of the election, the Ipsos-Forbes Advisor U.S. Consumer Confidence Tracker shows Americans losing confidence in the economy compared to the week before the election. Against this gloomy backdrop, many Americans plan to pull back holiday spending this year. Half of Americans say they expect to spend less for the holidays this year than they did last year – 23% a lot less and 26% a little less. Read more here.

Nov. 20

The COVID-19 pandemic is affecting Americans’ sleep

REPORT: The number of Americans saying their sleep is poor has nearly doubled since the COVID-19 pandemic began, according to a new Ipsos poll, conducted on behalf of Pear Therapeutics. More than half say they find themselves constantly waking up throughout the night. Read more here.

Nov. 19

Black Friday 2020: Time to breathe new life into the long-standing retail event

REPORT: Black Friday 2020 will be like no other. It could make or break retailers’ years, it could mark the death knell of Black Friday itself – or both. Read more here.


Nov. 19

Many Americans support initiatives to dismantle educational inequality

REPORT: Americans still see education as a path to more opportunity, but a vast majority recognize that inequities based on race and class persist. Read more here.

Nov. 18

Most Americans agree Joe Biden is the rightful winner of 2020 election

REPORT: Three-fourths of Americans (73%) believe that Joe Biden has won the presidential election based on what they know or have heard, according to the Reuters/Ipsos Core Political survey. Seven out of ten (69%) think President Trump acted irresponsibly by claiming victory. Read more here.

Nov. 17

COVID has replaced the environment as the top consumer concern

REPORT: A global survey of over 8,500 consumers from Australia, Brazil, China, France, India, Nigeria, Pakistan, Russia and the USA found that COVID-19 has displaced the environment as the number one consumer concern; Concerns around food safety and food security have also risen significantly as consumers try to balance these with their worries about the environment. Read more here in the Tetra Pak Index 2020.

Nov. 17

When will the vaccine cure your industry?

ON-DEMAND WEBINAR: A coronavirus vaccine likely will not be the economic cure-all everyone hopes for. It certainly won't solve everything at once, and its effects will take some time to ripple across industries. Watch our on-demand webinar to hear the latest data on vaccine acceptance, and project out into 2021 what the impacts will be on consumer behaviors, habits and values. Watch the on-demand webinar here.


Nov. 16

Five shopper segments to watch as the pandemic lingers

REPORT: With the slew of data available from the early onset of the pandemic around how consumer behavior was changing, it became clear that distinctive groups were emerging from this crisis with very different needs and fears. Here's how the pandemic is affecting them. Read more here.

Nov. 16

Consumers want brands to help them reduce their waste

REPORT: A new Ipsos “What the Future” survey finds consumers believe companies should take responsibility for making their products sustainable. Read more here.

Nov. 14

Americans see the education system as unequal, yet still a 'great equalizer'

REPORT: A new Axios/Ipsos poll, conducted as part of Axios’ Hard Truths series, finds most Americans from different racial or ethnic backgrounds agree that education is still the great equalizer in America. And yet, eight-in-ten recognize that public education in this country is unequal, with different outcomes based on where you live. Read more here.


Nov. 10

Six things that affect customer experience in every industry

REPORT: These six factors of customer experience – or CX Forces – are used by organizations to transcend the transactional and functional and create experiences that drive long-term positive memories and true competitive advantage. The CX Forces are relevant across every industry and customer touchpoint. Read more here.

Webinar, Dec. 8

Health and safety: The future of restaurants

WEBINAR: There is no question that restaurants will be laser-focused on safety and sanitation for years to come. Whether dining in or off-premise, there are more consumer demands for operators to demonstrate cleanliness than ever before. Join experts from Ipsos, Procter & Gamble, and GOJO for a panel discussion exploring all sides of the situation including potential solutions for some challenges currently in the marketplace. Learn more and sign up for the webinar here.

Nov. 10

Why people become hesitant to get vaccines

REPORT: As we await the most anticipated vaccine in modern history, one question we can usefully consider now is how vaccination beliefs and behaviors are formed and maintained. Read more here.


Nov. 10

Taking action on sustainability

REPORT: In the midst of a global pandemic, economic recession, and social unrest, is sustainability still a priority? Our response is a definitive yes. Read more here.


Webinar, Dec. 9

Telemedicine is here to stay – but in what way?

WEBINAR: COVID-19 has shifted the paradigm of healthcare provision, turning medical visits that were once widely done in-person into a completely virtual experience for both physicians and patients. Join Ipsos’ healthcare experts for a complimentary webinar as we share highlights from our recent studies, including tips for marketers on a path forward. Learn more and sign up for the webinar here.


Webinar, Dec. 8

Are we ready to get back to public transportation and ridesharing?

WEBINAR: As we get into the fall and comfortable with COVID-19 protocols, how does that impact use of public transportation and shared based transportation services? What is needed to get consumers comfortable to use them again? Join us as we compare information from 2019 to 2020 to illustrate the changes of preferences and behavior, highlighting what companies need to do to adapt to changing consumer needs. Learn more and sign up for the webinar here.


Nov. 7

The election is over. What’s next?

REPORT: Throughout 2020, Ipsos has been tracking, researching and polling on four overarching topics: the pandemic, the economy, the social justice movement and the election. Here's Ipsos’ initial – but data-driven and considered – thinking on what comes next. Read more here.

Nov. 9

Two in five Americans likely to travel this holiday season

REPORT:  A new Ipsos poll finds that two in five (40%) Americans are likely to take a trip that involves an overnight stay this holiday season – including 10% who have already planned/booked a holiday trip. Read more here.


Nov. 9

COVID-19 vaccination intent is decreasing across the world

REPORT:  In a new Ipsos survey of more than 18,000 adults from 15 countries conducted in partnership with the World Economic Forum, 73% say they would get a vaccine for COVID-19 if it were available. This is four percentage points less than three months earlier, pointing to a drop in intentions to get vaccinated when possible. Read more here.


Nov. 6

Nearly 9 in 10 Americans want all votes counted no matter who wins

REPORT:  The latest public opinion poll from Reuters/Ipsos, conducted on November fourth and fifth, shows that 86% of Americans say it is important that all ballots are counted no matter who wins the elections. Democrats (92%) and Republicans (88%) both agree on this point. Read more here.


Oct. 29

Targeted advertising is coming under scrutiny from regulators and consumers. Is it still worth it?

REPORT: While new technologies enable marketers to reach more and more specific audiences, it’s clear from growing regulation and consumer pushback that just because you can, doesn’t always mean you should. Ipsos sought to understand whether personalizing ads for individuals did indeed offer brands bang for their buck in terms of attention and impact. Read more here.

Oct. 29

How the coronavirus can drive consumers to accelerate sustainable practices

REPORT: While COVID-19 remains one of the top concerns of those surveyed by Ipsos in the U.S., 71% also agree that climate change is just as serious a crisis as COVID-19. As a result, consumers and corporations are simultaneously navigating two very important crises—which currently conflict with each other in their solutions and require behavior changes. Read more here.


Oct. 28

Fewer than half of Americans confident about a peaceful post-election transition

REPORT: Americans are relatively split on whether or not there will be a peaceful transition period between Election Day and January 2021, though fewer than half are confident this will be the case, according to a new Newsy/Ipsos poll. Read more here.


Oct. 28

Politicization of coronavirus vaccine makes early uptake more challenging

REPORT: Just 38% of Americans say they would take a first-generation coronavirus vaccine, down from 48% in late August – raising broader concerns that many may reject a vaccine when it does eventually become available. Read more here.


Oct. 27

Concerned about COVID-19, Americans adapting Thanksgiving plans

REPORT: A new Ipsos poll shows that most Americans are concerned about a spike in COVID-19 cases in their area during the holiday season. Regarding Thanksgiving plans, over half plan to celebrate with just immediate family. Read more here.

Oct. 27

Germany has the best reputation of all countries in the world; the U.S. plunges to 10th

REPORT: Germany retains the top position in the 2020 Anholt-Ipsos Nation Brands Index for the fourth year in a row, but this year is marked by big gains and losses among leaders in the ranking – including notable drops for the U.S. and France, and jumps for the U.K. and Australia. Read more here.


Oct. 28

Social cohesion – the glue that holds society together – is under assault across the world

REPORT: Based on a survey of over 20,000 adults in 27 countries, Ipsos finds that twice as many global citizens are “weak” (41%) than “solid” (21%) in their sense of social cohesion. In the United States, 43% of adults display a weak level of social cohesion and only 17% a solid one. Read more here.

Oct. 27

Americans strongly support investment in infrastructure to boost jobs and the economy

REPORT: Eight in ten Americans believe investing in infrastructure will stimulate the economy and is vital for future growth, according to an Ipsos Global Advisor survey conducted in 27 countries in partnership with the Global Infrastructure Investment Association (GIIA). The survey is the largest of its kind looking at the public’s attitudes towards infrastructure and investment. Read more here.

Oct. 26

Why millions of Americans don't vote

REPORT: A new FiveThirtyEight/Ipsos poll asked thousands of U.S. citizens about challenges to voting – and why they choose not to. We found all types of voters, whether they rarely vote or almost always vote, report barriers to voting. The most common barrier: Waiting in line for more than an hour. Those who almost never vote are also more likely to feel that voting doesn’t matter because the system is too broken, or that nothing will change for them. Read more here.

Oct. 26

Staying afloat during a crisis: How consumers and brands are surviving the new normal

REPORT: In many ways, the combination of financial and health worries is manifesting itself as a “control crisis” – where individual lack of empowerment is coupled with perceptions that surrounding institutions are also “out of control”. In this world of changing crises, how do brands respond? Read more here.


Oct. 26

The majority of parents who have recently sought mental health treatment for a child have used telehealth

REPORT: A new Child Mind Institute/Ipsos poll finds that three quarters of parents who have recently used/sought out mental health treatment for their child have used telehealth services for their child’s mental health challenges/issues since the start of the pandemic. Read more here.


Oct. 23

Why social progress is critical to thriving societies and businesses

REPORT: Smart companies have realized that doing business better by investing in the communities they work in can generate increased returns and boost competitiveness. That doing good while doing well is not just possible, but required, if a business is to succeed. Read more here.


Oct. 13

These are the best brands at in-store pickup, curbside and delivery

REPORT: Walmart, Sam’s Club, H-E-B and Target are the best contactless shopping experiences in America, according to thousands of mystery shop trips and an Ipsos survey of 2,000 people. Read more here.