See our latest raw data on Americans in the Ipsos Coronavirus Consumer Tracker
DATA: The Ipsos Coronavirus Consumer Tracker asks Americans questions about entertainment, habits and rituals, anticipation of the “new normal," spending outlooks and more. Dig into the latest data here.
Americans' expectations for the future have never been higher
REPORT: Americans are optimistic that tomorrow will be better than today, with measures of future outlook around personal finances, the economy and employment rising to the highest point in 19 years in the most recent wave of the Ipsos-Forbes Advisor Consumer Tracker. Partisanship is the leading indicator of how optimistic or pessimistic Americans are about their future economic outlook. Read more here.
How convenience stores and gas stations found bright spots in the pandemic
REPORT: Over the past year, more buying shifted online amid the retail shakeout and the extraordinary circumstances presented by the pandemic – a trend that had major implications for convenience stores and gas stations. From Circle K to 7-Eleven and more, convenience store chains and gas stations adjusted to a very different world of fewer drivers, fewer fuel purchases and a huge demand for delivery of household items. As life slowly returns to normal, will those trends continue? Here’s what Ipsos found from recent studies that can help convenience store leaders and managers prepare for the future. Read more here.
Expectations about when life will return to pre-COVID normal vary widely across the world
REPORT: A new Ipsos survey for the World Economic Forum finds that, on average across 30 countries and markets surveyed, 59% expect being able to return to something like their normal pre-COVID life within the next year, with most thinking it will take 7 to 12 months. Read more here.
Americans are getting closer to the vaccine, even if they haven't gotten a shot themselves
REPORT: Per the CDC, we are at 53% of Americans with at least one dose. Our Axios-Ipsos Coronavirus Index tracker, which went to field about a week ago, comes to a similar conclusion. What does this mean? We are almost there. The vaccine conditions our optimism, writes Ipsos U.S. Public Affairs President Cliff Young. Read more here.
U.S. consumer confidence has passed pre-pandemic levels
REPORT: Americans’ consumer sentiment has been trending up for months – and it just passed levels last seen just before the March 2020 lockdowns. Consumer confidence is now approaching its highest levels in the Ipsos-Forbes Advisor U.S. Consumer Confidence Tracker's 19-year-history. Read more here.
WEBINAR: April 22
Dynamic planet: How to prepare for the demographic, environmental and technological changes that lie ahead
WEBINAR: To mark Earth Day 2021, pause to take stock and think about how our planet is changing. Are we prepared for the demographic, environmental and technological changes that lie ahead? Ipsos' experts will be sharing our latest analysis on public attitudes and behavior, drawing out the trends we can already see – and considering the implications for society and for businesses. Learn more and register for our KEYS webinar here.
KEYS – an Ipsos webinar series
WEBINAR: Ipsos' KEYS webinars bring together new perspectives, based on-real-life experiences and insights grounded in research. We start each episode with a round-up of the latest research from around the world, and then go on to explore one or more topics, guided by Ipsos’ experts in the relevant field. Learn more and watch KEYS webinars online here.
WEBINAR: May 20
Shaping 2020 and beyond
WEBINAR: How much will the world have changed by 2025? Join us for a complimentary webinar May 20 as we look into the future with our panel of experts. We will discuss insights from Ipsos’ Shaping 2025 and Beyond report and share our four plausible yet thought-provoking scenarios for the next five years (and beyond). Learn more and register here.
WEBINAR: May 19
Why digital analysis is critical for pharma marketers
WEBINAR: The digital data explosion experienced in the healthcare sector over the last several years is resulting in many organizations becoming smarter about its importance and how it’s applied to the enterprise. Join us May 19 for a complimentary webinar as Ipsos VP of Healthcare Digital Strategy Steve Reeves will take you through a pragmatic, detailed process for understanding how to think about digital readiness and the utilization of social and other digital data sources for insights gathering in healthcare. Learn more and register here.
WEBINAR: May 12
How to reach the growing, wealthy audience that listens to podcasts
WEBINAR: Close to 30 million affluent Americans listen to podcasts in a typical week, and over the past 5 years, podcast audiences have grown by almost 60%. For many wealthy Americans, podcasts have become part of their daily routine – and for some as important as more traditional forms of entertainment and news. Join Ipsos for a complimentary webinar May 12 to learn about the deepening relationship wealthy Americans have with podcasting. Learn more and register here.
WEBINAR: May 4
Car Wars: When will autonomous vehicles win the race?
WEBINAR: Can fully autonomous cars a truly game-changing technology, really take a lead position in the car wars race? Join us for a complimentary webinar May 4 to hear Ipsos experts discuss the latest findings from our studies. Understanding these changing perceptions and insights is key to take advantage of future product opportunities in the U.S., China, Japan, Brazil and Germany. Learn more and register here.
The economic boom isn't reaching Americans equally
REPORT: People at the top of the income distribution continue to express the greatest economic confidence, but people at the bottom have started finally making gains as well. At the start of the pandemic, all Americans – rich and poor alike – experienced a major decline in their economic confidence. Starting last summer, upper-income Americans started feeling better, but people at the bottom mostly remained stuck in the same place. Only in the last few months have Americans at the bottom started feeling consistently more optimistic. Read more here.
Americans are split on President Biden's American Jobs Plan as a whole – but most agree with big parts
REPORT: When breaking President Biden's $2 trillion infrastructure and economic recovery package down into its specific elements, Americans are most supportive of the repair or replacement of American ports, railways, bridges, and highways (79%) and investing in home-based care for the elderly or disabled (78%). Republicans and Democrats were most split on the plan to increase taxes on corporations and large businesses to pay for infrastructure improvements, with 86% of Democrats supporting this proposal. In contrast, only 43% of Republicans favor it. Read more here.
A majority of Republicans still believe the 2020 election was stolen from Donald Trump
REPORT: A new Reuters/Ipsos poll finds that most Americans agree that former President Donald Trump was partly to blame for the Jan. 6th riot at the Capitol, and 61% agree that he should not run for president again in 2024. However, support for Trump among his Republican base remains strong, as 55% of Republicans believe his 2020 election loss resulted from illegal voting or election rigging. Read more here.
Do Americans think getting one dose of a two-step COVID-19 vaccine is effective?
REPORT: A recent Ipsos poll shows that while a plurality of Americans prefer a one-dose vaccine, a two-dose vaccine is seen as the most effective way to stop the spread of COVID-19. More than eight-in-ten Americans believe receiving both doses of a vaccine is effective at stopping the spread of the virus. In addition, most Americans believe in the effectiveness of wearing a mask in public at all times to help stop the spread of the virus. Read more here.
A majority of Americans believe MLB stadiums should allow fans, but with significant capacity limits
REPORT: As Opening Day for Major League Baseball (MLB) approaches this week, a new Ipsos poll shows that just over half of Americans believe that MLB stadiums should operate at fewer than 50% capacity for welcoming in-person fans, with a plurality feeling that 25% to less than half capacity is the most appropriate range. Read more here.
The disproportionate impact of COVID on race/ethnicity in America
REPORT: As the pandemic continued, it became obvious that COVID was not the “great equalizer.” Our research discovered that COVID has had a disproportionate effect on Black and Hispanic Americans compared to White Americans. We dug into Ipsos data from the last year to uncover detailed insights on the disparities, and what that means for brands. Read more here.
Consumers – especially wealthy ones – are ready to pay higher prices as the economy reopens
REPORT: For most businesses, it seems raising prices actually won’t push customers away, according to new polling from the Ipsos Coronavirus Consumer Tracker: The number of consumers who say they would pay a higher price for something matches up extremely closely with the number who say they would feel safe doing it within the next three months, or plan to do it this summer. Read more here.
Assessing the post-pandemic stickiness of product subscriptions
REPORT: Product subscriptions have gained a new relevance during the pandemic, a time when in-store shopping has faced concerns around health and safety. However, when we move beyond the pandemic, will this behavior stick? Read more here.
Americans want the government to shop domestically, no matter the price
REPORT: The latest public opinion poll from Reuters/Ipsos finds that quality and price are more important to Americans than if the product is made in the USA. However, when it comes to the government, Americans expect U.S. agencies to always shop domestically, with 63% agreeing that they should be required to buy American-made products, even if they cost more than foreign-made alternatives. Read more here.
App-based takeout surged during the pandemic. Did it drive new business, or reinforce what was already there?
REPORT: Americans’ use of third-party takeout and delivery services surged during the pandemic, as people spent more time at home but less time in-person at restaurants. But are people using delivery to explore new options, or support their existing favorites? The good news for the restaurant industry is that the answer is “both.” Read more here.
Get ready for the big reset in travel
REPORT: The next wave in travel is just around the corner. Companies need to prepare now to catch customers at the right time with an eye on turning them into loyal advocates. Read more here.
Cliff’s Take: Guns, immigration and race – have we come full circle?
REPORT: America is indeed reemerging, writes Ipsos U.S. Public Affairs President Cliff Young. However, this week also shows us how America’s most intractable problems – racial animus, political tribalism, and nativism – still simmer beneath the surface. Our COVID world has changed everything but also nothing. Read more here.
Income inequality is seen as the most serious form of disparity both in the U.S. and globally
REPORT: An Ipsos survey in partnership with Kings College London’s Policy Institute finds that people from 28 countries, including Americans, tend to view income and wealth disparities as the most serious type of inequality in their country. When presented with seven types of inequality and asked which they think are most serious, an average of 60% across all countries, including 57% in the United States select income and wealth inequality. Read more here.
Great food won’t guarantee success after the pandemic. Here's how restaurants will need to evolve user experience to thrive.
REPORT: Having great food, while obviously important, still won’t be enough to guarantee success even after the pandemic passes. Ordering food on our mobile devices is likely here to stay, and ensuring customers have a great tech experience will be critical for players in the food industry. Read more here.
Americans favor stricter gun laws, though support has declined from 2019
REPORT: Two in three Americans think gun laws should be more strict than they are today, according to a new USA Today/Ipsos poll, conducted in the days immediately following a mass shooting in Boulder, CO. Though a majority are in favor of such reforms, this latest poll marks a decline in support from a similar USA Today/Ipsos survey in 2019. Read more here.
Home sweet home: How COVID reshaped our sense of place
REPORT: During the pandemic, almost one-fifth of Americans moved to a new home – and their reasons for doing so including financial drivers, to be close to family, accommodate pets, increase inside space, access to outdoor space and moving to a different state. Here's how Americans feel their homes met their needs during the pandemic. Read more here.
What Worries the World? One year on, COVID-19 remains the greatest global concern.
REPORT: COVID-19 has now been the greatest concern for 12 consecutive months, with a global average score of 45% saying it is one of the most worrying things facing their country. When we look at the global country average, the top five issues around the world are currently (in the following order): COVID-19 (45%), Unemployment (37%), Poverty/Social inequality (31%), Financial/Political Corruption (29%) and Crime and violence (24%), the same sequence as last month. Read more here.
The pandemic has changed retail, but most of the trends aren't new – they're just accelerated
REPORT: Shoppers and retailers alike have been dealing with new dynamics throughout the pandemic. Indeed, shopping is one of the everyday activities that has been turned upside down by COVID-19 and non-essential retail is among the most disrupted sectors. While it is important to recognize the magnitude of the changes we are seeing and will continue to see in the future, it’s important not to be drawn into hyperbole. Read more here.
U.S. leads the world in the judgment of parents
REPORT: A new global Ipsos survey finds a majority of parents in every one of 28 countries saying they feel judged by others at least sometimes with the U.S. showing the largest proportion, 92%, in a tie with Singapore. Concurrently, 89% of Americans who are not the parent of a child under 18 admit to judging parents at least sometimes, the third-highest proportion of any country surveyed. Read more here.
WEBINAR: May 11
Healthy Now 2021: Practicing Prevention
WEBINAR: Preventive health measures are more important than ever, due to the threat of recent viruses among people with underlying conditions. The Healthy Now 2021 Practicing Prevention Survey measures how well Americans are taking care of their whole selves – physically, emotionally and spiritually – on a day to day basis. Join Ipsos and our guest speakers for a complimentary webinar May 11 featuring insights from this study. Learn more and register here.
Americans don't agree with the rest of the world on the importance of early childhood
REPORT: A new global Ipsos study finds differences in how Americans tend to view child development compared to people in dozens of other countries around the world: Americans are among those least likely to view the period from the start of pregnancy through age 5 as the most important for someone’s health and happiness in adulthood. Read more here.
One in four have recently witnessed Asian people being blamed for the coronavirus pandemic
REPORT: As violence against Asian Americans is on the rise, including a recent mass shooting of seven people of Asian descent in Atlanta, a new USA Today/Ipsos poll finds that a quarter of Americans have witnessed someone blaming Asian people for the coronavirus pandemic. Read more here.
Americans are split on whether athletes should take a stand on political and social issues
REPORT: A slim majority of Americans feel it is appropriate for athletes (professional, college, and Olympic) to speak out on political or social issues, according to a new Axios/Ipsos “Hard Truths” poll. Though most acknowledge that athletes can have a positive impact when speaking out on issues around racial inequality, there are clear divisions in the data along partisan and racial/ethnic lines about athlete activism. Read more here.
WEBINAR: April 22
Affluent Americans are surviving, reviving and thriving during the recovery
WEBINAR: As more and more Americans are getting vaccinated, the long awaited return to “normal” is on the horizon – including for wealthy Americans. While some behaviors will return to pre-COVID levels, many have been reset to new levels that are likely to continue even after the virus is under control. While they won’t likely be getting stimulus payments from the government, these are the people who have had more than enough financial insulation to survive the last year – with many of them actually increasing their net worth despite the financial fallout from the pandemic. Join us for a complimentary webinar April 22 to hear findings derived from our continuously tracked survey of affluent Americans. Learn more and register here.
WEBINAR: April 27
Here's what corporate responsibility will look like under the Biden administration
WEBINAR: With a new administration comes a new regulatory agenda, new policies, and new expectations for societal change. Join us April 27 for a complimentary webinar as we explore expectations for industry regulation, what institutions Americans expect will take the lead in addressing key societal issues, and the impacts of divisiveness on achieving key outcomes. Learn more and register here.
Is your pharma website optimized for users?
ON-DEMAND WEBINAR: Unfortunately, many pharmaceutical websites are not optimally presented to the end user. For instance, navigation panels are unintuitive, critical information is obscured, and the important safety information is often distracting. This can cause the user confusion and frustration on top of the stress already caused by learning to manage a chronic condition. Watch our on-demand webinar to learn about concepts of information architecture and how they can be applied to improve a pharmaceutical website. Learn more and watch here.
Biden's approval rating soars amid string of successes
REPORT: Biden is holding strong: progress on COVID, a massive stimulus package, and spring optimism in the air. A sitting president at a 40% approval rating or better has a good chance of winning the next election, pushing their agenda through Congress and building winning coalitions, writes Ipsos U.S. Public Affairs President Cliff Young. Biden has all this and more. Read more here.
Telemedicine: Real experiences, real insights
ON-DEMAND WEBINAR: Over the past year, telemedicine has become how healthcare providers interact with most of their patients. But what do different stakeholders really think about telemedicine and its future? Ipsos conducted interviews with providers, patients, and payers to understand how these key stakeholders currently experience telemedicine and how they are likely to use it in the future. Watch our on-demand webinar March 18 to see our healthcare experts discuss this stakeholder feedback, what the future of telemedicine holds, and how pharma companies can best support healthcare providers and patients in this transition to more telemedicine in the future. Learn more and watch here.
American consumer confidence is climbing back to where it was before the pandemic
REPORT: Following the passage of the American Rescue Plan Act, consumer confidence is edging closer to pre-pandemic levels, according to the Ipsos-Forbes Advisor U.S. Consumer Confidence Tracker. This is the continuation of a five-week rally and marks a new pandemic high. Read more here.
College graduates are excited for March Madness. Others? Not so much.
REPORT: Only 42% of Americans say they’re as excited or more excited for NCAA March Madness than they were last time the college basketball tournament was held two years ago, according to new data from the Ipsos Coronavirus Consumer Tracker. But college graduates, middle-aged adults and wealthy Americans are more excited than others. Read more here.
Americans report high levels of concern about data privacy and security
REPORT: Americans report high levels of concern about data privacy and security, according to a new Ipsos survey. More than half would support new laws and rules limiting what technology companies can do. However, while there is bipartisan support for limiting the role of technology companies more broadly, partisan divides lurk beneath the surface. Read more here.
Most Americans support increasing the federal minimum wage to $15 an hour
REPORT: A new Amazon/Ipsos thought leadership study finds that Americans look to large companies to help push forward raising the minimum wage, and say that increasing the federal minimum wage to $15 an hour would have a positive impact on workers generally, their community, the country, and the economy. Meanwhile, eight-in-ten Americans do not know the actual amount of the current federal minimum wage. Read more here.
Affluent Americans see the end of the pandemic. Here’s how marketers can reach them.
REPORT: Wealthy Americans’ optimism and their financial insulation will carry them through the last phases of the COVID-19 pandemic, a trend that has major implications for marketers and the economy at large. As spring approaches and vaccinations increase, Ipsos data shows new ways to reach this group as the world re-emerges. Read more here.
Consumer consciousness: A new survival strategy in a volatile world
REPORT: Companies with a high level of consumer consciousness are more aware and attuned to consumer needs and more agile to developing needs or market disruptions. Learn more about a holistic strategy, based on recent developments in neuroscience and data science/analytics, to build consumer consciousness into an organization. Read more here.
American consumers want more ways to buy and pay in the future
REPORT: American consumers are unlikely to return to their old ways of buying things even as they gain confidence in the recovery from the pandemic. The massive disruption of 2020 has perhaps forever changed the ways people buy and pay, according to the latest issue of Ipsos’ What the Future magazine. Read more here.
People want to know who has gotten the COVID-19 vaccine
REPORT: The latest public opinion poll from Reuters/Ipsos finds that 72% of Americans say that knowing whether someone else has received the vaccine is very or somewhat important; this is primarily driven by Democrats (89% say it is important), compared to 56% of Republicans. Read more here.
Premium brands kept their momentum through the pandemic – but not everywhere
REPORT: The rise in desire for premium brands in recent years has been continuous and steady across markets. And despite the pandemic, premium brands continued to generate higher consumer desire across the board – except in North America. Read more here.
Americans are most likely to trust healthcare workers and doctors
REPORT: As the country reaches its one-year anniversary of the COVID-19 pandemic, a new Ipsos poll shows that Americans are most likely to trust healthcare workers. On the other hand, deep partisan divides exist when it comes to how Americans view top political figures. Read more here.
WEBINAR: April 29
Physician-administered therapies: Access strategies & insights
WEBINAR: Join Ipsos April 29 for a complimentary webinar as we explore the expected evolution of the access and reimbursement environment for physician-administered therapies, and outline what it means for you as you prepare to launch physician-administered therapies. Learn more and register here.
Most of America still thinks Biden is doing a good job with the pandemic
REPORT: In a snap poll conducted after President Joe Biden’s address to the nation on the one year anniversary of the start of the coronavirus pandemic in the United States, Ipsos finds large majorities approve of Biden’s handling of the pandemic and his plans outlined in the address. However, Americans are much less optimistic on if we will come together, reflecting the ongoing partisan division impacting the nation. Read more here.
How digital tools have been crucial to fighting the COVID Mental Health crisis
REPORT: Understaffed mental health professionals are expected to see a massive rise in the number of patients and services requested in the wake of COVID-19. Digital therapeutics show promise in addressing these demands, but the extent of their effectiveness will depend entirely on their adoption and level of access provided by insurers. Read more here.
COVID-19 vaccination intent has soared across the world
REPORT: A new Ipsos survey conducted in partnership with the World Economic Forum points to a notable increase in COVID-19 vaccination intent since December in all 15 countries studied. The survey also shows that in many countries, a large majority of those who intend to get a vaccine will seek to do as soon as it is available to them. Read more here.
Why only some advertising gets talked about on social media and becomes famous
REPORT: Evidence suggests that advertising that gets talked about has the potential to deliver unpaid or earned reach, and therefore more efficiency for marketers. Based on our analysis, we identify four key traits that represent the types of ads that attract comments, which in turn are linked to earned media effects. Read more here.
Advertising 2021: Cultural fluency, gender and people of color
ON-DEMAND WEBINAR: Coming out of the pandemic, many consumers are expecting to see meaningful change and there’s a lot more riding on brands getting it right. During this complimentary on-demand webinar, we share data from a broad sample of consumers on topics at the intersection of equality and advertising, how advertising is doing at diversity and inclusion, and what consumers would like to see more and less of – including some really interesting tactical learnings on gender roles and on featuring people of color the way they want to be depicted. Learn more and register here.
What will the American pantry look like after the pandemic?
REPORT: The acquisition and storage of food and household goods has been a roller coaster ride for American families the past year. Now, one year into the pandemic, there are clues in the current environment that can shed light on what the future holds. Ipsos believes brands need to go beyond focusing on which storage behaviors have changed this past year and consider the larger ecosystem that drives behavior. Read more here.
Americans’ trust in law enforcement, desire to protect law and order on the rise
REPORT: Ahead of the trial of Derek Chauvin, the police officer charged with the murder of George Floyd, and the one year anniversary of the death of Breonna Taylor, a new USA Today/Ipsos poll shows shifting views among the American public when it comes to trust in law enforcement and Black Lives Matter, the right to protest, and the circumstances around Floyd’s death last May. Read more here.
Parents welcome additional, post-COVID educational support for their kids
REPORT: A new NPR/Ipsos poll finds that the kids are all right, for the most part, but parents would certainly welcome additional support, from returning to in-person classes, to targeted tutoring, to structured emotional and mental health support. There is also a broad sense among parents that their school district has handled the pandemic well and is communicating clearly with them. Read more here.
COVID-19 one year on: Global public loses confidence in institutions
REPORT: Nearly a year after the World Health Organization declared the spread of the novel coronavirus a pandemic, Ipsos has found that people from six of eight major countries are less confident in their government's ability to deal with COVID-19 than last year. Read more here.
Americans are looking forward to the end of COVID-19 restrictions
REPORT: As states begin to lift coronavirus restrictions and more Americans receive vaccinations, a new Ipsos poll shows that the country is looking forward to leaving the pandemic in the past and returning to a sense of normalcy. With this sentiment comes the desire to see friends and family and enjoy public places. Read more here.
Consumer confidence hits a new pandemic high
REPORT: American consumers are moving closer to pre-pandemic levels of optimism in this week’s Ipsos-Forbes Advisor U.S. Consumer Confidence Tracker: Overall consumer sentiment just hit a new pandemic record. Read more here.
How market researchers can tap into people’s regrets to make better decisions
REPORT: What we can we learn from regrets? For market researchers, regret is an important construct that can enhance our understanding of decision-making and consumer behavior. Measuring levels of regret in consumer surveys can help us look in more detail at behavior shift, behavior stickiness and behavior intent in a range of scenarios. Read more here.
Face masks make customer service harder. Here’s how brands can break through.
REPORT: Ipsos research shows that face masks affect human rapport and relationship-building as they inhibit facial perception and communication. With mask wearing likely here to stay, and for some considerable time yet, how do organizations create meaningful masked moments that encourage customers to return, spend and recommend, while also ensuring that customers and staff stay safe? Read more here.
Half of Americans report feeling more lonely
REPORT: Loneliness has increased across the world during the pandemic. In the U.S., 46% of adults say they have become lonelier in the past six months, compared to only 12% who say that they have become less lonely. Read more here.
Americans’ trust in doctors offers a path forward for an effective vaccine rollout
REPORT: In September, before vaccines became available, just 37% of Americans said they were likely to get a shot as soon as it became available. However, if their doctors told them to, it was another matter entirely. Six-in-ten (62%) Americans said they would be likely to take the vaccine if their own doctors told them it was safe. As we try to reach herd immunity, the importance of leveraging trust to defeat the virus cannot be overstated. Read more here.
How do race, ethnicity, and national origin affect your opportunities? Here's what people around the world think.
REPORT: A new Ipsos survey for the World Economic Forum finds that across the 27 countries surveyed, an average of 65% of all adults think that, in their country, someone’s race, ethnicity, or national origin influences their employment opportunities. Read more here.
Beauty buying behavior: decoded
REPORT: The coronavirus limbo of the past year has led to a shift in buying behavior, with some beauty brands pivoting to meet dynamic changes in consumer buying preferences and buying behaviors. But are these behaviors here to stay? Read more here.
Biden is pushing for electric vehicles. Do consumers want them?
REPORT: President Joe Biden’s policies will have a big impact on gas-powered vehicles and their popularity versus electric vehicles. Will the new direction lead to more consumers turning to electric vehicles and an investment in the infrastructure to support them? Ipsos’ Auto team explores the answers. Read more here.
Will we reenter the economy as penguins or lemmings?
REPORT: Diving into waters, metaphorical or literal, can be a scary proposition. There’s a well-known idea that penguins gather at the edge of the ice but before the whole group jumps into the water, they push a couple of their friends in. The rest wait and see. When people think of lemmings, many people envision them diving off a cliff pell-mell. Ipsos research offers some clues as to which approach consumers will take when it comes to reentering the economy. Like so many pandemic issues, people are divided. Read more here.
Younger Americans are less likely to say they’re only attracted to the opposite sex
REPORT: A new Ipsos poll on sexual orientation reveals pronounced differences across generations, with older generations far more likely than younger generations to say they are only attracted to the opposite sex. Adding to this, Generation Z and millennials are less likely than Generation X and baby boomers to identify as heterosexual. Read more here.
How qualitative research could shift again after the pandemic
ON-DEMAND WEBINAR: Qualitative researchers generate insight via authentic human connection. While online research has been a part of the toolkit for years, face-to-face touchpoints remained critical for many objectives until March 2020 – when it became clear that in most cases, we needed to pull our researchers out of the field, overnight. What happened next was not simply a shift to online data collection, but a greater shift in the nature of connection. Watch our on-demand webinar, where we share learning from this big pivot and what it means for the future of qualitative research across business sectors and objectives. Learn more and watch here.