New at Ipsos: The latest research, data and reports

Ipsos is rounding up its latest U.S. content in one place. Here's what's new.

See our latest raw data on Americans in the Ipsos Coronavirus Consumer Tracker

DATA: The Ipsos Coronavirus Consumer Tracker asks Americans questions about entertainment, habits and rituals, anticipation of the “new normal," spending outlooks and more. Dig into the latest data here.


Feb. 19

Shaping 2025 and beyond

REPORT: Ipsos’ Shaping 2025 and Beyond identifies and examines the next challenges facing the world. It gives businesses, governments and societies a lens to look at the future, so that they can take action now on their strategies for the next five years. Read more here.


Feb. 19

Cliff’s Take: Some Americans are ready to dive back in

REPORT: What is our collective approach to danger? Do we throw caution to the winds, or wait to see how things play out? Well, a bit of both, writes Ipsos U.S. Public Affairs President Cliff Young. Some of us are ready to boldly go into the COVID world, virus or no virus. Others plan to wait for the braver among us to go first and only a toe dip initially. Read more here.


Feb. 17

A quarter of employees plan to leave their organization after the pandemic

REPORT: A new Eagle Hill Consulting/Ipsos poll finds that one in four U.S. employees say that they are likely to leave their current employer after the COVID-19 pandemic is over. This is particularly true for younger adults (36% of those aged 18-34) and those with children living at home who are remote learning (34%). Read more here.


Feb. 16

Americans aren’t advancing themselves with their pandemic free time

REPORT: Many Americans have found themselves with much more free time during the coronavirus pandemic, as a result of travel lockdowns and businesses and in-person entertainment shutting down. At the same time, the workplace is changing rapidly. But new data from Ipsos shows that fewer than one-in-four Americans have worked to advance their education and potentially pick up or polish skills needed for our post-pandemic workplace. Read more here.


Feb. 16

Here’s what people want to do first after getting the COVID-19 vaccine

REPORT: As vaccines roll out across the world, Americans are starting to plan for their lives after the pandemic is over. Visiting family and friends is at the top of the list, according to new data from the Ipsos Coronavirus Consumer Tracker, and young people are more likely to have plans. Read more here.


Feb. 16

How to reach consumers when the in-real-life economy rebounds

REPORT: As coronavirus vaccines roll out, companies have an opportunity to plan for a much different world, possibly very soon. It is crucial for companies to understand the evolving phases consumers are in. Our data from the Ipsos Pandemic Adaptation Continuum is a key starting point for understanding these consumers – and what they’ll do next. Read more here.


Feb. 15

After the impeachment trial, most Americans feel Trump should have been convicted

REPORT: Nearly three-in-five Americans believe President Donald Trump should have been convicted in the Senate impeachment trial, according to a new ABC News/Ipsos poll that fielded immediately after the trial concluded. A similar number believe the evidence presented in the trial was strong; however, a strong majority believe the senators voted not based on facts in the case, but on partisan politics. Read more here.


Feb. 16

Why the pandemic is changing how we live – but not where we live

REPORT: If you think the pandemic has blown up all the trends, think again. Four years ago, we asked Americans about a slew of topics around housing – and people’s answers have hardly budged, despite the pandemic. Find out what that means in our newest edition of What the Future: Housing. Read more here.


Feb. 17

2021 Affluent outlook: research & insights

ON- DEMAND WEBINAR: It’s a new year with a new president, but many of the challenges we faced in 2020 still linger. Ipsos recently spoke to affluent Americans about their personal outlook for 2021, their upcoming investment plans and expectations for financial growth. In addition, we asked them how they feel the country will fare in the coming months and which issues are most pressing. Watch our on-demand webinar to discuss these important findings from the 8th Annual Affluent Outlook Report. Learn more and watch online here.


Feb. 13

Donald Trump's impeachment trial isn't changing the public's mind

REPORT: A new snap Ipsos poll for Reuters, fielded in the evening after the first day of the Senate impeachment trial of Donald Trump, finds that Americans' positions on the impeachment are largely unchanged. The poll also finds most Americans (71%) are following the trial at least some, but most people who have a position made up their minds before the trial began (70%). Read more here.


Feb. 10

Why first impressions really matter

REPORT: The first impressions consumers form of a new product can determine whether they move forward to buy it or disengage completely. Here’s how to understand first impressions, and how they can offer insights into where to adapt communications or innovations to increase a new product’s chance of success in market. Read more here.


Feb. 8

People across the world are getting more eager to get a COVID-19 vaccine

REPORT: A new Ipsos survey conducted in partnership with the World Economic Forum in 15 countries shows a general uptick in COVID-19 vaccine intent across the world, compared to six weeks ago – and diverging views on whether vaccination should be mandatory. Read more here.


Feb. 8

These were the best Super Bowl ads, according to surveys and hard data from Ipsos

REPORT: Ipsos leveraged its depth and breadth to analyze the ads through both traditional and cutting-edge methods – from surveys to social listening to AI. This combination of approaches provides a more robust and nuanced picture of Super Bowl success. In the end, our nine top performers were M&Ms, Toyota, Jeep, Cheetos, Cadillac, Doritos, Indeed, Paramount+ – and yes, Budweiser. Here's why. Read more here.


Feb. 8

Seven in ten Americans say they've been spending more time online this year than ever before

REPORT: A new Google/Ipsos poll finds that 70% of Americans agree that they have been spending more time online this year than ever before. A majority also admit that they are more concerned now about their online safety, being hacked, and their privacy online than ever. When it comes to the security of their online accounts, less than half report being confident in these – and three quarters admit that they reuse a password for different online accounts at least occasionally. Read more here.



How to plan today for the race to reshape retail

VIRTUAL SUMMIT: Shopper behavior has changed and consumers now have come to expect a seamless everything everywhere approach. So how do we get people back in stores? How do we make them feel safe so they return? How do we keep improving the ecommerce experience? And finally, how do we address the growing consumer demand that we do more as companies than just sell products – that we have a purpose? Join us and our guest speakers for a virtual summit March 24, where we'll focus on retail and buying. Hear from the experts and the innovators, and dive into the data about how we’re tackling these challenges together. Learn more and register here.


Feb. 7

The American public approves of the Biden administration's first steps on the coronavirus

REPORT: Most Americans approve of President Biden's handling of the coronavirus and believe the distribution of the vaccine has been generally fair, according to a new ABC News/Ipsos poll. Read more here.


Feb. 5

2020 was a big year for online sales – but at what cost?

REPORT: Something is missing from the online buying experience. Taking a look back at what worked – and what didn't – in 2020, Ipsos Strategy3 brand experts break down insights from shoppers to provide a guide forward in 2021. Here’s what brick-and-mortar stores can learn from unhappy shoppers. Read more here.


WEBINAR: March 9

Advertising 2021: Cultural fluency, gender and people of color

WEBINAR: Coming out of the pandemic many consumers are expecting to see meaningful change and there’s a lot more riding on brands getting it right. During this complimentary webinar March 9, we'll share data from a broad sample of consumers on topics at the intersection of equality and advertising, how advertising is doing at diversity and inclusion, and what consumers would like to see more and less of  – including some really interesting tactical learnings on gender roles and on featuring people of color the way they want to be depicted. Learn more and register here.


Feb. 5

What's the future of democracy?

PODCAST: Market research is an attempt to understand the way people are similar or different from each other in their attitudes and behaviors. There is arguably no stronger difference today than in our political party identification and all of the divisions big and small that that signals. Listen in to our podcast-style presentation as we discuss four major topics with the nation’s foremost experts on politics, civic engagement, racial equality, and media. Tune in here.


Feb. 5

Cliff’s Take: Americans are now in wait-and-see mode

REPORT: As the vaccine rollout speeds up, are we finally seeing some light at the end of the tunnel? We just might be. It’s simple, right? The faster we can get to herd immunity, or the point when enough people have been inoculated to stop the spread of the virus, the faster we can get back to normal. We even have some idea of when that might be, writes Ipsos U.S. Public Affairs President Cliff Young. Read more here.


Feb. 3

The Super Bowl still has our attention – especially with younger Americans

REPORT: Even a pandemic can’t stop the Super Bowl, and new data from Ipsos shows that a majority of Americans are still paying attention to the big game – even as they’re divided on whether fans should be allowed in the stadium, and what topics brands should focus on in their all-important ads. Read more here.


WEBINAR: March 18

Telemedicine: Real experiences, real insights

WEBINAR: Over the past year, telemedicine has become how healthcare providers interact with most of their patients. But what do different stakeholders really think about telemedicine and its future? Ipsos conducted interviews with providers, patients, and payers to understand how these key stakeholders currently experience telemedicine and how they are likely to use it in the future. Join us for a complimentary webinar March 18 as our healthcare experts discuss this stakeholder feedback, what the future of telemedicine holds, and how pharma companies can best support healthcare providers and patients in this transition to more telemedicine in the future. Learn more and register here.


Feb. 3

The COVID vaccination effort is in a race against expectations

REPORT: With the advent of the vaccine, the effort to beat COVID is in large part now a race against the clock to get as many people vaccinated as quickly as possible. Though plagued with issues at the start, the rate of vaccinations has since accelerated. However, the current rate of vaccination is far from where it needs to be in order to achieve herd immunity by summer. Read more here.


Feb. 1

GameStop’s stock surge and QAnon couldn’t seem more different — yet they have this trait in common

REPORT: Bar a few Reddit users, it’s safe to say that no one truly expected the meteoric rise of GameStop’s stock value. But trading behaviors are not always rational. What’s fascinating about these underlying psychological dimensions is that they also explain another movement affecting America: QAnon. Just like GameStop, the rise of interest in this group has puzzled Americans. How can a set of ideas – factually false and outlandish – have caught on so prevalently and deeply within a sect of the populace? Ipsos Behavioral Science experts explore the topic for MarketWatch. Read more here.


Jan. 29

What the recent GameStop mania reveals about our collective state of mind

REPORT: Manias and crazes often have something instructive to tell us about what is going on beneath the surface of society. So, what does GameStop reveal about us? Is this a David versus Goliath cage match, but in virtual form? Or does it speak to something more profound? Read more here.


Jan. 25

Vaccine skepticism being replaced by demand faster than experts expected

REPORT: Initial hesitancy among the public about getting vaccinated is rapidly transitioning to a growing demand for immediacy and a global stampede for access to vaccines is gaining speed. This means that access to vaccines is only going to get tighter, regardless of the number of vaccines approved by various governments. It is simply a matter of mathematics. Read more here.


Jan. 27

How the pandemic has caused job stress and disruptions for employees across the world

REPORT: The pandemic has taken an emotional toll on employees globally, with 80 percent of those employed reporting they have faced challenges as a result of the pandemic. These stresses include personal circumstances such as family pressures, feeling lonely and isolated, and employer-related issues such as job security. Read more here.


Jan. 27

What Biden’s approval ratings reveal about the state of the union

REPORT: President Biden will start his presidency with what may be a short-lived honeymoon period – and a 70-point gulf in approval among Democrats and Republicans. This gap is the same as it was for President Trump, underlining just how deeply polarized the nation remains. Read more here.


Jan. 26

Here’s what it’ll take to get Americans back into crowded businesses

REPORT: As brands and consumers begin to envision what life will be like after the pandemic, what will it take for Americans to feel safe in crowded spaces? For one in four Americans, the bare minimum is being vaccinated themselves – but people are growing more eager to get back to places like restaurants, malls and movie theaters, according to new data from the Ipsos Coronavirus Consumer Tracker. Read more here.


Jan. 26

Trust in federal government increases following President Biden’s inauguration

REPORT: Trust in the federal government to provide accurate information about COVID-19 has increased following the inauguration of President Biden. Half of Americans have a great deal or fair amount of trust in the federal government, up from 40% before President Biden’s inauguration, according to the Axios-Ipsos Coronavirus Index. Read more here.


Jan. 25

Reimagining the brand planning process in healthcare

REPORT: For a pharmaceutical drug, a brand plan is the core thread that helps inform life cycle management for a product year over year. The brand planning process is more than just an annual tedium – it is a highly strategic endeavor that helps dictate the direction of the brand and the company for the year to come. Read more here.


Jan. 24

The American public supports President Biden’s first moves

REPORT: After a busy first few days, new data shows the American public broadly supports President Joe Biden’s initial efforts, particularly as it focused on the COVID pandemic, according to an ABC News/Ipsos poll. However, Americans are more divided on his ability to unify the country and immigration-related moves. Read more here.


WEBINAR: Feb. 18

Building better insights around the COVID vaccine

WEBINAR: Ipsos’ Global Virology & Vaccines Center of Expertise and Ipsos Public Affairs has been tracking the evolving attitudes and perceptions around flu and COVID-19 vaccines, information sources, and vaccination recommendations/demand, from the perspectives of these three target audiences for the past several months. Join us for a complimentary webinar as our healthcare experts discuss how insights from our research can be used to help inform different communities of interest including healthcare providers and pharmacists as well as the consumer populations in your market. Learn more and register here.


Jan. 22

Poorer health, loss of livelihood, and climate-related disasters top list of perceived personal threats in 2021

REPORT: Deteriorating health, loss of income or employment, and more frequent weather-related natural disasters are each perceived as a real threat by three out of five adults across the world, according to a new Ipsos survey for the World Economic Forum. Read more here.


Jan. 25

Two in five Americans gained weight during the pandemic

REPORT: The coronavirus pandemic has had a significant impact on Americans’ health and weight. Since the start of the pandemic, 37% of Americans say they gained weight, according to a new global Ipsos survey. On average, those who gained weight say they put on 14.5 pounds. Read more here.


Jan. 22

How shopping and eating out has changed during the pandemic

REPORT: As health orders in many countries have called for sheltering in place and minimizing non-essential trips to curb the spread of the virus, consumers throughout the world report eating in-restaurant less often (63% on average across 28 countries) and shopping online more often (43%) than they did before the pandemic. However, buying locally – whether from local farmers and manufacturers, local businesses, or local restaurants – is largely unchanged compared to before the pandemic. Read more here.


Jan. 22

A majority of Americans approve of how Joe Biden is handling his first few days in office

REPORT: Joe Biden and Kamala Harris were officially sworn in this week as president and vice president of the United States, and the latest Reuters/Ipsos Core Political survey shows Americans are now more optimistic about the direction of the country. Biden starts his first week in office with a 55% approval rating and strong Democratic support. Read more here.


Jan. 26

The Inside Track: A look at the trends shaping the Biden administration

ON-DEMAND WEBINAR: The Inside Track 2021: America the Uncertain webinar series is presenting in-depth analysis of the latest public opinion data about the coronavirus pandemic, the vaccine, the struggling economy, and, of course, Biden’s approval rates. In January, we also focused on how Joe Biden might try to take the temperature down and unite the country given existing underlying trends driving challenges in contemporary society today. Click here to read highlights and key insights from January's webinar or click here to watch the on-demand webinar.


Jan. 26

How consumers' values affect the way your brand is perceived

ON-DEMAND WEBINAR: Ipsos research shows the majority of consumers now feel that brands taking a stance on social issues is an important part of being a "great brand." So if purpose is an expectation of business, are businesses perceived to be doing enough? In this on-demand webinar, we share recent insights from Ipsos online communities and social intelligence addressing the relationship between personal values and brand perception, and dive into learning to help brands bridge intent with action. Watch the on-demand webinar here.


Jan. 28

America in Flux: Looking ahead to 2021

ON-DEMAND WEBINAR: Throughout the pandemic, Ipsos’ Ethnography Center of Excellence has sought to understand the human stories behind the data, following households in 5 states from May through December 2020 as part of the America in Flux digital ethnography project. As we charge forward into 2021, we look back at what we learned over the course of the study, exploring how our respondents navigated everything from lockdowns and illness to back-to-school, questions of racial injustice, COVID holidays, and more. Click here to watch the complimentary on-demand webinar.


Jan. 21

Nearly half of Americans say new stimulus would have a major impact on their finances

REPORT: Almost 9 in 10 Americans (86%) say that a new federal stimulus check would have an impact on their finances, including 45% who expect it to have a “major impact,” according to the latest data from the Ipsos-Forbes Advisor U.S. Consumer Confidence Tracker. More expect their financial situation to be positively affected by a new stimulus than by the lifting of COVID restrictions (80%) or getting vaccinated against COVID (74%). Read more here.


Jan. 22

Poorer health, loss of livelihood, and climate-related disasters top list of perceived personal threats in 2021

REPORT: Deteriorating health, loss of income or employment, and more frequent weather-related natural disasters are each perceived as a real threat by three out of five adults across the world, according to a new Ipsos survey for the World Economic Forum. Read more here.


Jan. 20

New ways to reach wealthy consumers during the pandemic

REPORT: Ipsos research shows that despite positive news on the vaccine front, affluent Americans are living in a narrower world until there is widespread inoculation. Because people are generally social beings, with a sense of needing to belong, they are looking for ways to be a part of something bigger. Marketing messages that help affluents feel part of that “something bigger” will help establish good will and connections with brands. Read more here.


Jan. 21

How the explosion of streaming has changed audience insights, content strategy and content promotion

ON-DEMAND WEBINAR: To say that content distribution models are changed forever by the explosion of streaming in the pandemic is an understatement. Watch our on-demand webinar to see our media development and audience measurement experts unveil two products that will help studios, content platforms and marketers simplify these complexities. Watch the on-demand webinar here.


Jan. 19

DIY research: Everybody's doing it. Are you?

ON-DEMAND WEBINAR: As researchers, you need to ensure you keep a pulse on your consumers. Trusted data has always been a critical component in your research, but now, more than ever, speed, simplicity and cost-effectiveness are equally as important. Stay ahead of the competition – join us for an on-demand webinar to learn how our quick-turn, cost-effective ad-hoc solution, FastFacts, can help you achieve your research needs. As a bonus, learn about the pandemic’s impact on relationships – friendships, dating, marriage, and more. Watch the on-demand webinar here.


Jan. 20

A strong, bipartisan majority of Americans feel positively about Biden’s inauguration speech

REPORT: More than eight in ten Americans rate President Joe Biden’s inauguration speech as good, according to an Ipsos snap poll conducted immediately following the speech. There is bipartisan agreement on this: 97% of Democrats rate Biden’s speech as good, along with 72% of Republicans and 78% of Independents. Read more here.

Jan. 21

What worries the world? Concern about COVID-19 is at its highest level since May 2020

REPORT: One in two (50%) around the world say that coronavirus is one of the top issues facing their country today. Many of the 27 countries surveyed show significant month-over-month increases in reported concern. Read more here.


Jan. 19

Global consumer optimism rallies to its highest in nine months

REPORT: Ten countries are showing significant month-to-month gains in consumer sentiment as the new year begins, according to the Ipsos Global Consumer Confidence Index. Overall, global consumer sentiment is up to its highest level since April 2020. Read more here.


WEBINAR: March 4

Is your pharma website optimized for users?

WEBINAR: Unfortunately, many pharmaceutical websites are not optimally presented to the end user. For instance, navigation panels are unintuitive, critical information is obscured, and the important safety information is often distracting. This can cause the user confusion and frustration on top of the stress already caused by learning to manage a chronic condition. Join us for a complimentary webinar as we discuss concepts of information architecture and how they can be applied to improve a pharmaceutical website. Learn more and register here.


Jan. 18

Here’s what Democrats and Republicans actually agree on in America’s path forward

REPORT: Our Public Agenda/USA Today/Ipsos Hidden Common Ground surveys have found that nearly three-quarters of Americans believe there is more common ground among the American people than the news media and political leaders portray. And when it comes to policy proposals on everything from economic opportunity to healthcare to climate change, there is significant cross-partisan support. Read more here.


WEBINAR: Feb. 24

The digital evolution of mental healthcare & stakeholder adoption

WEBINAR: Mental health professionals, while already understaffed to treat the current patient population, are expected to see a massive rise in number of patients and services requested in the wake of COVID-19. Digital therapeutics show promise in addressing these demands, but the extent of their effectiveness will depend entirely on their adoption and level of access provided by insurers. Join us for a complimentary webinar as we reveal results from new Ipsos research on the topic. Learn more and register here.


WEBINAR: Feb. 23

How qualitative research could shift again after the pandemic

WEBINAR: Qualitative researchers generate insight via authentic human connection. While online research has been a part of the toolkit for years, face-to-face touchpoints remained critical for many objectives until March 2020 – when it became clear that in most cases, we needed to pull our researchers out of the field, overnight. What happened next was not simply a shift to online data collection, but a greater shift in the nature of connection. Join us Feb. 23 for a complimentary webinar, where we’ll share learning from this big pivot and what it means for the future of qualitative research across business sectors and objectives. Learn more and register here.