See our latest raw data on Americans in the Ipsos Coronavirus Consumer Tracker
DATA: The Ipsos Coronavirus Consumer Tracker asks Americans questions about entertainment, habits and rituals, anticipation of the “new normal," spending outlooks and more. Dig into the latest data here.
How inflation is affecting the things we care about most
REPORT: Inflation is having the biggest impact on the things people value most. More than six in ten say that it’s making it harder for them to feel financially secure or to be able to save each month. While many said that there was no impact, the “harder” outnumbered the easier by seven or eight to one in most cases, according to new data from the Ipsos Coronavirus Consumer Tracker. Read more here.
Five charts that show how America is wrestling with inflation
REPORT: Despite income driving experience with inflation, partisanship drives the narratives around it. Take a look at the data. Red America feels that national policy (read: Biden) and immigration are to blame for inflation. Blue America thinks the war in Ukraine and the pandemic are to blame. Same divides, different issues. Partisans can only agree on one thing – the global economy (inflation in practical parlance) is in shambles. Read more here.
Americans are concerned about rising prices and inflation
REPORT: About half of Americans (54%) think inflation could have a negative impact on their long-term financial goals, according to a new poll from Country Financial and Ipsos. Read more here.
One in four people in 11 countries around the world are struggling financially
REPORT: A new 11-country Ipsos survey with the World Economic Forum reveals high levels of public economic pessimism in the face of a cost of living crisis. But the U.S. is the only nation polled where more people say they expect their standard of living to rise over the next year. Read more here.
When and how to reenter face-to-face qualitative research
REPORT: As Americans glimpse the light at the end of the COVID tunnel, they are beginning to reenter the world. While this return may not be a predictable, straight line, it does represent a big change in consumer behavior. And because qualitative research is at its best when connecting with consumers in a natural way, teams should consider what this behavioral shift means for their learning plans. Read more here.
There's an increasing gap in optimism about the economy between different groups of Americans
REPORT: Rural, nonwhite and older Americans' confidence in the economy is dropping – but wealthy Americans are getting more optimistic again, according to the Ipsos and Forbes Advisor U.S. Consumer Confidence Tracker. Read more here.
A majority of Americans are concerned about the safety and privacy of their personal data
REPORT: An overwhelming majority of Americans are concerned about the safety and privacy of the personal data on the internet – yet they still share passwords, according to a new Ipsos poll conducted on behalf of Google ahead of World Password Day. Read more here.
The rich are getting richer – but low-income Americans are actually getting poorer
REPORT: As record-setting inflation has rapidly made life more expensive, just over one in four workers say their income have increased as well – and almost as many say they’re actually making LESS money, according to new data from the Ipsos Coronavirus Consumer Tracker. Read more here.
Americans embraced digital shopping during COVID – but they’re ready for in-person retail again
REPORT: Americans – especially parents and the affluent– have raised their expectations again for in-person interactions. While consumers exhibited more empathy around negative experiences during the pandemic, that patience has shifted. Here’s what brands need to know. Read more here.
Two-thirds of Americans are likely to support a candidate pushing for a Roe v. Wade replacement
REPORT: An Ipsos poll exclusive for Reuters, fielded after the leak of a Supreme Court draft decision that would overturn Roe v. Wade, finds that in the upcoming November elections, two-thirds of Americans (63%) would be more likely to vote for a candidate who supports passing a law legalizing abortion, replacing Roe v. Wade if it is struck down. Read more here.
Americans are more likely than Canadians to use Bitcoin
REPORT: Americans are more likely than Canadians to invest in Bitcoin or other cryptocurrencies or to use them as a form of payment for goods and services in the next year, according to a new Ipsos survey. Read more here.
Here's what Americans really think of electric cars
REPORT: Online conversations related to electric vehicles have increased by 27% in the US and 20% in Europe over the last 6 months, but high prices and battery issues dominate online conversations, according to a new Synthesio report. And consumers are more interested in EVs’ performance and speed than their environmental or economic benefits. Read more here.
Few Americans understand the Federal Reserve’s role outside curbing inflation
REPORT: A new Axios/Ipsos poll finds that many Americans do not understand the core elements of the Federal Reserve: its dual mandate and its independence from the federal government. However, Americans do identify the Fed as a force to curb inflation, though they may be confused about the exact mechanisms with which it can do so. Read more here.
Inflation is the world's top worry for the first time
REPORT: Inflation is now the top global worry for the first time in 10 years of polling for Ipsos What Worries the World survey, with 26 out of 27 countries recording an increase in concern over the last month. Read more here.
How social insights help fashion brands stay on trend
REPORT: Among the industries being most disrupted by COVID-19, demographic shifts, the rise of convergent commerce – and yes, supply chain disruption – is the fashion industry. Add the rise of Instagram, TikTok, and Twitter influencers, and digitization of both shopping experiences and products, and it’s never been more important for brands to track new social trends and experiences. Here are three areas where social data and an AI-enabled consumer intelligence platform can help fashion brands stay on trend. Read more here.
Most Americans oppose penalizing businesses over their stance on social issues
REPORT: A new Reuters/Ipsos poll finds most Americans are likely to support a political candidate who believes businesses and corporations have the same right to free speech as regular Americans. Read more here.
REPORT: President Biden is in a bad spot. And things will most likely stay that way. Inflation, the issue hurting him the most right now, is not going anywhere. Plus, COVID – Biden’s strength – has receded quickly into the background. Read more here.
Parents say their child’s education has improved compared to last year
REPORT: A new NPR/Ipsos poll among parents of school-aged children finds that most parents report their kids are rebounding from the educational toll of the pandemic, at least from an academic perspective. However, these improvements are not felt equally parents whose child(ren) receive special education services or have an Individualized Education Plan (IEP). Read more here.
How understanding generational differences in comedic sensibilities can help connect your ads with the right people
REPORT: A sizable majority of people like it when brands use humor to connect with them. But people also feel that few brands are doing it right, making it crucial for brands to pay close attention to their target audience’s tastes if they hope to be successful. Here’s what brands need to know. Read more here.
Inflation is Americans’ top concern, and it’s not going away
REPORT: As inflation cuts into American consumers’ buying power, Ipsos analysis shows that we can expect to see further shifts in purchasing habits, including consumers shifting to private label, making fewer purchases, buying fewer fresh foods, using more quick- service restaurants and looking for more deal shopping and price-oriented retailers. Read more here.
Here’s what users want to see in the metaverse of the future
ON-DEMAND WEBINAR: In 2021, purchases of virtual reality and augmented reality technology grew by 92.1% worldwide. While much of this demand has been attributed to the pandemic, there are many uses that could maintain momentum in the future. To keep growing, the next generation of metaverse technology must reckon with issues including poor internet speed and computing power that make the experience glitchy, and the steep costs of hardware. Read more and watch our on-demand webinar here.
How sustainable brands can help people survive our changing Earth
REPORT: The future of Earth’s climate is worsening and is the dark cloud that hangs over all other futures. But brands have a critical role in collaborating with governments and people to blunt climate change and create a more resilient tomorrow. This issue of What the Future: Earth shows how. Read more here.
London is the world’s most admired city, but Washington, D.C., just jumped into the top 10
REPORT: London preserves its spot as the world’s most admired city in the 2022 edition of the Anholt-Ipsos City Brands Index, followed by Paris, Sydney, New York, and Rome. But Washington, D.C., made a huge leap, moving from 13th to sixth place. Read more here.
The pandemic is over. Welcome to the endemic.
REPORT: While we’re feeling less concerned about the
pandemic endemic, there are strong signals in our data that the economy is still very much on people’s minds in all sorts of ways, that it’s continuing to impact the way we spend (or don’t), and that those impacts are being felt very unevenly. Read more here.
For many, changes in mask requirements on planes don't impact their plans to fly
REPORT: In light of a federal judge overturning mask requirements in transportation settings, a new Axios/Ipsos poll – fielded the day after the ruling – shows that the change in the law doesn’t have an impact on air travel plans for many Americans. Read more here.
One in four feel they have nothing in common with Democrats or Republicans
REPORT: A new Ipsos poll finds that a sizable number of Americans feel they have nothing in common with people of different races or political affiliations. Read more here.
Drop in U.S. consumer sentiment erases recent gains
REPORT: Americans’ economic confidence has cooled again, thanks to growing skepticism in investments and big-ticket purchases, according to the Ipsos-Forbes Advisor U.S. Consumer Confidence Tracker. Read more here.
Here's the tech grocery shoppers actually want in stores
REPORT: Tech innovations across the grocery sector have taken a massive leap forward in the past few years. Here's what consumers say they're most (and least) interested in actually using. Read more here.
Nearly three quarters of Americans believe humans can reduce climate change but aren’t willing to change their behaviors
REPORT: Over half (57%) of Americans believe climate change is mostly caused by human activity, a 6-percentage point increase from the number of Americans saying the same in 2017 and 2018. Read more here.
Who's most concerned about the war in Ukraine? Japan.
REPORT: A new Ipsos survey finds unity around the world in concern for Ukrainians, willingness to take in refugees, and wariness of getting involved militarily, but diverging views on sanctions and military support. Read more here.
As America reopens, few see the pandemic as a continued 'crisis'
REPORT: The number of Americans engaging in activities outside of their household is on the rise, and the highest it’s been since last summer, according to the latest wave of the Axios/Ipsos Coronavirus Index – and just one in ten people would currently characterize the coronavirus as “a serious crisis.” Read more here.
How mystery shopping can help with compliance at the frontline
REPORT: From auto dealers to alcohol retailers, regulated businesses need to monitor performance on an ongoing basis. Here's how mystery shopping can help. Read more here.
Half of Americans say gas prices are causing financial hardship
REPORT: A new ABC News/Ipsos poll finds that half of Americans are experiencing financial hardship due to high gas prices, with one in five reporting “serious” difficulties. Americans blame lots of actors for the current prices including Russian President Putin, oil companies, and President Biden and the Democrats. Read more here.
America’s pastime is changing
REPORT: The last two years have sprung new changes for America’s pastime. Thanks to the lockout, digital media adoption, and, of course, the pandemic, baseball – and sports in general – look and feel different. Read more here.
The data behind racism in healthcare
REPORT: The public health crisis the pandemic created made structural racism in healthcare more visible, while also adding new issues to the mix. Public health institutions are polarized in a way that they weren’t before, complicating the way people trust information from these sources. Finding ways to address these issues is essential in building back and fully recovering from the pandemic and reckoning with the systemic racism built into many parts of the healthcare system. Read more here.
Supply chain pain and social media: Lessons for brands
REPORT: Social media conversations and search data around supply chain issues reveal key consumer challenges and opportunities for brands to help address pain points. Read more here.
How to reach more wealthy Americans with your sustainability messaging
REPORT: One in five wealthy Americans (21%) say the environment is one of the most important issues facing America today, but that’s driven largely by white Americans. To broaden the reach of your messaging on sustainability, consider tying it to one of the issues most important to people of color: racial inequality. Read more here.
Ten lessons we’ve learned from two years of the COVID pandemic
REPORT: Ten big themes have emerged in our research for businesses and governments around the world during the pandemic – things that have been revealed but also concealed. Here’s what we’ve learned about individuals, economies and societies. Read more here.
Elon Musk’s buy-in to Twitter is not top of mind for most, but for the very online it is a major development
REPORT: Two-thirds of heavy Twitter users (65%) say they are familiar with Elon Musk's purchase of a substantial amount of stock in the company. A plurality of the “very online” also believe that Musk will “cause Twitter to allow greater free speech on the platform” (40%) and “improve the quality of discussion on the platform” (40%). Read more here.
Five ways artificial intelligence can supercharge your social insights
REPORT: Advances in machine learning and data science techniques have made social data more valuable and actionable for marketers and insights pros. Read more here.
Owning it: Three requirements for distinct positioning in healthcare
REPORT: When done well, brand positioning has the power to change behavior – driving business results as well as better health outcomes. Read more here.
Choose your own identity: The future of how we see ourselves
REPORT: As life becomes more complex, people are looking for more control in how they define, express and reflect their identity. In our What the Future: Identity issue, we reveal which forces influence who we are and what brands should know about representing and reflecting us in the future. Read more here.
Seven in ten Americans think U.S. companies shouldn’t do business in Russia
REPORT: Americans across political lines say they support admitting Ukrainian refugees to the U.S. (74%) and they want U.S. companies to stop doing business in Russia (71%), according to a new NPR/Ipsos poll. However, this increasingly rare bipartisanship dissipates when it comes to President Biden’s handling of the war. Read more here.
After a turbulent 2021, small businesses find some stability
REPORT: The first MetLife/U.S. Chamber of Commerce Small Business Index of 2022 finds stability in small businesses’ health and expectations for the future. However, the Index’s stability masks underlying challenges currently plaguing the small business community, namely inflation and supply chain issues. Read more here.
People across the world support a shift from fossil fuels, even as energy prices spike
REPORT: Most consumers across the world expect their purchasing power to be impacted by rising energy prices, but few blame climate change policies for it, according to a new survey by Ipsos for the World Economic Forum. Read more here.
Countries where people trust each other are more likely to have high consumer confidence
REPORT: Which countries are the most trusting? People in China and India are the most likely to say that people are trustworthy, while only one in three Americans say most people are trustworthy. Read more here.
Americans are becoming more unhappy with their healthcare
REPORT: Only 45% of people rate the quality of their healthcare as good or very good – a drop of 11 points from last year and the lowest since we began asking Americans about this in December 2019 for the Beryl Institute-Ipsos PX Pulse survey. But beyond care quality, affordability remains a pressing issue. Read more here.
Spring cleaners anticipate cleaning and organizing more than usual this year
REPORT: Spring cleaning season is here, and the number of Americans who say they partake has grown 9 percentage points since last year, according to a new Ipsos poll conducted on behalf of the American Cleaning Institute. Read more here.
Many Americans think TV shows about politics accurately reflect real life
REPORT: Americans believe TV shows about politics accurately portray real life, and that "The West Wing" is more realistic than "Parks and Recreation," "VEEP," and "24," according to new Ipsos polling. Read more here.
How COVID has changed (most of) us
REPORT: Americans are hopeful that we can get back to normal life sometime relatively soon – or they’ve already picked back up with their old habits. This is a pattern we’ve seen before: Hope rises as COVID cases fall. Read more here.
There’s a market for men’s cosmetics (and a generation gap)
REPORT: As Ipsos peeks behind the curtain of men’s buying behaviors, new research shows a younger generation of men have expressed increased interest in purchasing male cosmetics in recent years, exposing an opening for brands to target this cohort and signaling a likely evolution in the definition of masculinity. Read more here.
With inflation on the rise, financial confidence declines among Millennials and Gen Z in America
REPORT: As inflation hits a four-decade high, Americans are struggling with their financial confidence as they feel the pinch in their pocketbooks, according to Ipsos' latest poll for BMO Harris Bank, the BMO Real Financial Progress Index. Read more here.
How leaders can innovate in a world driven by inflation
REPORT: Innovating during inflationary times is tough, but successful leaders have followed a disciplined approach empowered by strong research tools to navigate through the challenging times. Here's where to start. Read more here.
Here's how inflation is changing our spending habits
REPORT: The economy, working from home and inflation: What do they mean for people’s household expenses, ability to save and product choices? The good news: We’re really ready to be over this. But, um, then there’s Europe – both the war and an uptick in cases and hospitalizations after they dropped most restrictions. Here’s what we know today from the Ipsos Coronavirus Consumer Tracker. Read more here.
Three insights about why workers are quitting
REPORT: Organizations are navigating the ripple effects of the pandemic as more and more employees re-evaluate their careers and leave their jobs in record numbers. We dove into social, survey, and behavioral data from the U.S. – where the phenomenon first emerged – to uncover what’s really driving workers to quit their jobs and how this trend is likely to evolve in the future. Here’s a look at what we found. Read more here.
How financial companies can build on the trust they gained during the pandemic
REPORT: While the past 13 years have seen an onslaught of scandals that have eroded trust in the financial sector, the COVID-19 pandemic has – surprisingly – provided the industry with a much-needed opportunity to regain trust. Here’s how the financial industry can capitalize on that opportunity. Read more here.
Seniors’ support for allowing the government to negotiate drug prices drops significantly when shown arguments for and against the process
REPORT: A new PhRMA/Ipsos poll finds patients taking prescription medicines lose support for the government negotiating drug prices when they are told that government negotiations could lead to less research and development for new medicines and treatments. Read more here.
Americans believe fighting misinformation and bias are the biggest challenges facing news outlets
REPORT: Younger Americans are thinking more about the future of news than older Americans, and Americans believe that combating misinformation and bias in reporting are the biggest challenges currently facing news outlets, according to a new Ipsos poll. Read more here.
What makes a new product succeed
REPORT: Even if your new product is superior, people might not buy it. That's because it’s not only about the innovation – it’s also about whether consumers are willing to change from the status quo. Here's how to get past that. Read more here.
A majority of Americans reject bans on teaching sexual orientation in elementary schools
REPORT: A new ABC News/Ipsos poll finds that a majority of Americans (62%) oppose “don’t say gay” legislation barring teaching about sexual orientation or gender identity in elementary schools, such as was recently passed in Florida. Sentiment about “don’t say gay” legislation is relatively uniform across American society with majorities across age, education, race or ethnicity, and sexual orientation opposed to these prohibitions. The only group with majority support are Republicans, where 61% support. Read more here.
Why auto manufacturers that accelerate the online purchase journey will increase market share
REPORT: Many industries have upgraded and shifted their retail and service models since COVID began. But how has the auto industry adjusted? New Ipsos research takes a look. Read more here.
Here's what Americans say they'll do to cope with record gas prices
REPORT: Most Americans are either reluctant or unable to alter their modes of transportation to deal with record-high gas prices, a new Reuters/Ipsos poll finds – but if gas goes higher than $6 a gallon, many will spend less money on restaurants (54%), entertainment (49%), home improvement (47%) and vacations (46%). Read more here.
These 10 charts show how America has changed – and how it hasn't – after two years of pandemic
REPORT: After nearly two years of COVID, Axios/Ipsos Coronavirus tracking data finds that the divisions that permeated American life before the pandemic – namely partisanship and where people get their news – continue to this day, playing into Americans' attitudes, behaviors, and politics around the virus. Read more here.
How COVID took a toll on religion in America
REPORT: While most Americans believe Jesus was an important spiritual figure, one in three Americans say they decreased their participation in organized religion during the pandemic, according to a new Ipsos poll for the Episcopal Church. Read more here.
Americans say they're willing to pay more for gas to help Ukraine
REPORT: Two out of three Americans are willing to pay more for gas to help a fellow democratic country like Ukraine, according to Reuters/Ipsos polling. But how much more? A quarter say they would be willing to pay as much as it takes, 11% would be willing to pay more than $2 a gallon more than they are currently, and 32% are willing to pay between $1 and $2 more per gallon. Read more here.
Webinar, March 31
KEYS: The inclusion imperative
WEBINAR: What do organizations need to be doing these days to ensure they are tuning in to the voices of under-represented people as they live their lives? Join us for a complimentary KEYS webinar March 31 as we reflect on the emerging lessons from a turbulent period, drawing particularly on the American experience. Learn more and register here.
Webinar, April 13
Show me the money: Affluent fans and the economics of sports
WEBINAR: Affluent Americans spend over $20 billion annually on admission fees to sporting event, sports equipment, souvenirs, and other sports related expenses. In fact, they account for 6 out of every 10 dollars spent on game tickets. Join us for a complimentary webinar April 13 as we discuss how wealthy Americans' fandom is crucial when marketing to them. Learn more and register here.
Webinar, April 12
Men’s beauty: Evolving attitudes and fresh insights
WEBINAR: Younger men are more open to wearing cosmetics and more comfortable publicizing the fact, leading to a potential revolution in the industry. Join us for a complimentary webinar as we deep dive into evolving attitudes and behaviors related to male grooming, skincare and cosmetic usage. Learn more and register here.
Webinar, April 7
Equity and inclusion in healthcare
WEBINAR: In order for the healthcare system to meet the new demands presented not just by COVID but by an increasingly aging and diverse population, the system and those who work within it will need a human-first approach. Join us for a complimentary webinar April 7 as we discuss how to better empower diverse patients toward better health and wellness. Learn more and register here.
America in Flux: Moving Forward in a Changed World
ON-DEMAND WEBINAR: Ipsos’ America in Flux ethnography study has followed families throughout the pandemic, providing voices of real Americans describing their experiences. Watch our complimentary on-demand webinar Liza Walworth from Ipsos’ Ethnography Center of Excellence re-visits video excerpts of these families’ experiences and emotional journeys. Attendees can expect to better understand the American COVID experience, where people are today, and how your brand can connect with and help them move forward. Learn more and watch here.
Inflation is increasingly more challenging for small business owners
REPORT: Inflation and supply chain challenges continue to bedevil small business owners amid sky-high inflation in January and February 2022, according to a new Ipsos/MetLife/US Chamber of Commerce special report. Read more here.
One in three people around the world believe childcare responsibilities damage a woman’s career more than a man’s
REPORT: A new global survey, conducted by Ipsos in collaboration with the Global Institute for Women’s Leadership at King’s College London for International Women’s Day, finds a wide gender gap in perceptions of institutional bias against women, while one-quarter of U.S. women say caring responsibilities have impacted their career. Read more here.
Republicans and Democrats are moving toward a loose agreement on Ukraine
REPORT: As the situation worsens, American opinion on Ukraine has undergone a rapid shift. Prior to the direct attack on Ukraine, attitudes towards Ukraine trended towards apathy and concern about what the economic impact of interfering might be. But that was then. Now that the rubber has hit the road, Americans are coalescing around support for sanctions against Russia, even if that means higher prices domestically. Read more here.
Most Americans want the U.S. to stop buying oil from Russia, even if it means prices increase
REPORT: A new Reuters/Ipsos poll, fielded after President Biden’s State of the Union address, finds that the number of Americans who believe it is worth paying more for fuel and gas because of sanctions against Russia has increased to 62% from 49% two weeks ago. Read more here.
Concern about Ukraine is high and spilling over from security to the economy
REPORT: More than eight in ten Americans are concerned about the safety of the U.S. amid the conflict in Ukraine – but also that it will affect the prices of the things we buy here. Read more here.
One in three men around the world believe feminism does more harm than good
REPORT: Compared with their brethren across the world, American men are slightly less likely to agree feminism does more harm than good (28%), but they are significantly more likely to view traditional masculinity as being under threat (45% do so, the second-highest percentage across all countries surveyed, trailing only Hungary). That's according to a new global study conducted by Ipsos in collaboration with the Global Institute for Women’s Leadership at King’s College London for International Women’s Day. Read more here.
How back-to-office policies resonate throughout the entire economy
REPORT: As cases of coronavirus decline, states and localities are gradually reducing or eliminating pandemic restrictions and requirements in an effort to get back to “normal.” One result: Many American workers are heading back to the office after working remotely for quite some time. Read more here.
Americans are frustrated with insurance coverage and costs
REPORT: New Ipsos polling with PhRMA finds that Americans worry about insurance coverage costs and would like to see more solutions around transparency and out-of-pockets costs from health care institutions: Over two in five Americans (43%) report that they had a difficult time understanding or navigating their health insurance. Read more here.
Why the 2022 midterms might already be a done deal
REPORT: Democrats have just a one in ten chance of retaining control of both the Senate and the House, our forecast shows. So the big question isn't “Will the Republicans win,” but, “How much will they win by?” Read more here.
COVID’s worrying impact on Americans’ relationship with food and body image
REPORT: The pandemic disrupted routines and lives, and experts have sounded the alarm about a pandemic-driven spike in eating disorders. New Ipsos research shows that since the beginning of the pandemic, 28% of women under 40 reported feeling ashamed about what they ate on a regular basis – significantly higher than women over 40 (14%), men under 40 (13%), and men over 40 (9%). Read more here.
How to stop wasting money on ‘efficient’ digital advertising
REPORT: How can advertisers distinguish between efficiency in driving channel behaviors and effectiveness in delivering market goals? A new Ipsos paper examines what makes digital advertising successful in 2022. Read more here.
How opinion polls can remain a vital tool for predicting election outcomes
REPORT: Political opinion polls are the public face of the research industry and an important source of information for the media, the public, and decision-makers. This means that there is a great responsibility to get them right. Here's what Ipsos is doing. Read more here.
Inflation is a rising concern around the world
REPORT: Concern about inflation is at record high levels across 28 countries surveyed in Ipsos' What Worries the World poll: One in four people across the world selected it as one of the most concerning issues in their country. Read more here.
A majority of Americans support placing additional economic sanctions on Russia
REPORT: A new Reuters-Ipsos poll finds that only one in three Americans approve of the way President Biden has handled issues with Ukraine and Russia, while two in three believe the U.S. cannot afford to take military action in Ukraine. Read more here.
People all over the world agree: COVID is here to stay
REPORT: We'll never be able to fully stop the spread of COVID-19 – that's what nearly three out of four people around the world believe, according to a new Ipsos poll for the World Economic Forum. Read more here.
The Amazing Race: Next-gen immuno-oncology edition
REPORT: In our 2021 look at next-generation checkpoint inhibitor R&D, we highlighted the two front-runners: BMS’s relatlimab (an anti-LAG3) and Roche/Genentech’s tiragolumab (anti-TIGIT). A whirlwind of activity has occurred over the past seven months. In this update, we summarize some of these key events, as well as the ones to anticipate in 2022. Read more here.
Few Americans think COVID is a big risk, but half are still more comfortable wearing masks
REPORT: Only one in four Americans still think COVID is a big risk as omicron cases plummet, but half of Americans still say they're more comfortable wearing masks anyway while they shop. Read more here.
American healthcare workers persevering, but remain stressed
REPORT: A new USA Today-Ipsos survey of healthcare workers finds that most love their jobs – but one in three think the system is on the verge of collapse. Read more here.
Three-quarters of people in a global survey want single-use plastics banned
REPORT: Most people around the world say single-use plastic should be banned as soon as possible – but Americans are the least likely to agree, out of 28 countries polled by Ipsos in conjunction with Plastic Free July. Read more here.
How news consumption impacts views of the pandemic
REPORT: How do Americans decide where they stand on the pandemic? New Ipsos data reveals that their favorite news outlet can be just as big a factor as their political party. Read more here.
Americans are split over their opinions on abortion
REPORT: A Reuters/Ipsos poll finds that Americans are split on who should decide whether abortion is legal or not, with almost 2 in 5 saying it should be up to the federal government while a third say it should be up to the states. Read more here.
Social listening: Higher education’s competitive advantage
REPORT: As competition among universities rises, many are turning to social listening to attract students and grow their brands. Read more here.
These 14 ads were all winners at the Super Bowl. Here's why.
REPORT: Ipsos analyzed the ads at this year’s Super Bowl using both traditional and cutting-edge methods – from live biometric analysis of people watching the game to surveys to social listening. This combination of approaches provides a more robust and nuanced picture of Super Bowl success. Here’s what we found. Read more here.
What tech executives should know in today’s polarized society
REPORT: The public appreciates that technology has transformed our world, making many things that were once unthinkable now thinkable. But the positives people feel toward technology do not shield brands from negative public backlash during instances of scandal or crisis. Here’s what companies can do about that. Read more here.
American voters overwhelmingly support policies to reduce single-use plastic
REPORT: Broad support exists for local and state policies that reduce single-use plastics among both major political parties. Democratic registered voters (91%) and Republican registered voters (71%) both indicate they would support these policies, according to a new public opinion survey conducted by Ipsos on behalf of Oceana. Read more here.
How brands rely on innovative packaging to reduce plastic waste
REPORT: Consider this: 56% of consumers are keen on avoiding products that have a lot of packaging, well ahead of other actions that people could take to help protect the environment, such as not flying (43%) and eating fewer dairy products (36%). Our latest paper highlights examples of innovative consumer packaged goods and food & beverage brands that have found authentic opportunities to reduce plastic waste and implement sustainable packaging. Read more here.
Fitbit, Tylenol and Centrum are among the most trusted health and wellness brands
REPORT: To be crowned the Most Trusted Brand within its category, a brand had to receive a statistically significant higher number of mentions than any other brand in that category on an open-ended basis. These are the health and wellness winners of the 2022 Most Trusted Brands survey by Ipsos for Reader’s Digest. Read more here.
Less than half of families feel confident about paying for their college-bound children's education
REPORT: Although close to half (47%) of college-bound families plan to borrow to fund their childrens’ education, many are unclear on what types of aid must be paid back, according to our new report, “Sallie Mae/Ipsos College Confidence: What America knows about paying for college.” Read more here.
Fiscal Fitness: How affluents flex their financial muscle
ON-DEMAND WEBINAR: More than 70% of U.S. household net worth and a whopping 87% of corporate stock equities and mutual funds are held by Americans who earn more than $125,000 a year. So, how they manage their money – and their thoughts about the future – are of paramount importance to the financial industry and aligned businesses. Join us for a complimentary on-demand webinar as we dig into the purchasing and investment power of this key group. Learn more and watch here.
KEYS: The new dimensions of health and wellbeing
ON-DEMAND WEBINAR: Through one global public health crisis, another is being revealed. Levels of reported anxiety are as high as ever, with women and young people hit hardest. Around the world, 79% now say that our mental health is as important as our physical health. Watch our complimentary KEYS on-demand webinar Feb. 24 as we put a spotlight on how people can live better lives and consider how organizations can play a positive role in improving our wellbeing Learn more and watch here.
The Inside Track: 2022 midterm elections
ON-DEMAND WEBINAR: The 2022 midterm elections are coming soon, bringing the political discourse in the United States to a new level. Tune in to our latest Inside Track webinar to hear the latest data shaping politics in America. Learn more and watch here.
Keeping inclusion at the heart of qual for best-in-class research
ON-DEMAND WEBINAR: At Ipsos, we are passionate about authentically illuminating the voices of all people. We do this by keeping diversity, inclusion and cultural understanding at the core of everything we do, and employing approaches that interrupt bias to unlock best-in-class research capability. Watch our on-demand webinar with Ipsos' Janelle James as she leads a panel discussion with members of Ipsos UU's Inclusion Council. Learn more and watch here.
Americans are excited for the Super Bowl (and the ads) again
REPORT: Excitement is up for the Super Bowl this year, with a majority of Americans saying they’re as excited as they were for last year’s game – if not more, according to the Ipsos Coronavirus Consumer Tracker. And many are excited for the ads – one in three people say they're more excited for them than the game. Read more here.
Love (and business) unlimited: Valentine's Day has gone global
REPORT: Possibly because of COVID-related concerns and restrictions, people in relationships in many countries are more likely to mark Valentine’s Day with a romantic dinner at home than they are to go out; sweets, flowers, and fragrance are the most popular Valentine’s Day gifts globally. Read more here.
How consumers' online shopping is forcing brands to rebuild their strategies
REPORT: While the recent increase in adoption of e-commerce is encouraging, consumers’ shift toward online merchants presents a challenge for brands. Here's how a digital-first brand strategy can enable you to reach new audiences, foster a personal relationship with customers and drive short-term sales and long-term brand equity. Read more here.
Who isn't open to a new job? Not many people.
REPORT: Some of the economic pain around the pandemic and inflation is still building, fueling the ongoing Great Resignation. Only 31% of Americans say they like their job and aren’t looking, according to new data from the Ipsos Coronavirus Consumer Tracker – and for 18- to 34-year-olds, it’s even worse for employers, with fewer than one in five agreeing. Read more here.
Conquering Complexity: The ongoing revolution in oncology biomarker testing
REPORT: The way we think about fighting cancer has been revolutionized in the last 15 years, as personalized medicine has become standard. Here's how the landscape will transform next. Read more here.
How legacy brick-and-mortar brands can grow in a digital world
REPORT: With a third of consumers primarily shopping online, online sales have the potential to overtake brick-and-mortar retail sales by 2024. While the advent of online shopping might pose a threat for traditional retail brands, it also presents opportunities to foster a unique, data-enabled omnichannel value proposition. Here are five ways to succeed. Read more here.
COVID-19 exposes weak points in the medicine supply chain
REPORT: Healthcare professionals in this study do not think the medicine supply chain is in good health, with over half (53%) saying that if the medicine supply chain was a patient, it would be in need of significant urgent care. Read more here.
Biden's approval ratings hit a new low as Democrats' support drops
REPORT: Just 41% of Americans approve of President Joe Biden's job performance, the lowest rating for the Ipsos tracker since he was inaugurated. Waning support among Democrats drove Biden’s lower approval ratings, with an 11 point drop from last week (82%) to 71%. Republicans remain extremely critical of Biden, with just 14% reporting they approve. Read more here.
Fewer people around the world say they're interested in this year's Winter Olympics
REPORT: 42% of U.S. adults say that they are interested in the upcoming Beijing Winter Olympics, a level somewhat lower than for last summer’s Tokyo Olympics and the previous Winter Olympics in PyeongChang, South Korea. Read more here.
Start with the end in mind: A three-step segmentation remedy
REPORT: Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success. Read more here.
President Biden continues to lose ground with the American public on a range of issues
REPORT: One year into his administration, a new ABC News/Ipsos poll finds that President Joe Biden has lost ground with the American public on a range of issues, but perhaps most impactfully, on his handling of the coronavirus pandemic. This comes as the president is faced with new challenges and an ambivalent public. Particularly looking at the potential conflict in Ukraine, Americans are divided on if U.S. troops should be used to try to dissuade Russia. Likewise, on the Supreme Court, Americans are divided on the legal versus political nature of justices. Read more here.
How wealthy Americans look at racial bias in America
REPORT: One might assume that greater wealth would reduce the experience of bias. The reality is that affluent African Americans experience bias at higher levels than non-affluent African Americans. An Ipsos Affluent Survey Barometer reveals that bias is never far from the minds of affluent African Americans, as it seemingly touches all aspects of their lives. Read more here.
Here’s what wealthy Americans think their responsibilities are in our country
REPORT: The majority of affluent Americans believe that inequality is a major issue in the U.S., according to data from a recent Ipsos Affluent Barometer, and that the wealthy must be an active part of a solution to the problem moving forward. Read more here.
Ipsos collaborates with Temple University on face mask research
PRESS RELEASE: Since face masks became a part of daily life nearly two years ago, friends and strangers alike have needed to interpret facial expressions from the smallest slivers of skin. How well – and how quickly – can we recognize emotion when the lower half of someone’s face is obscured? These questions and more are being answered by the Center for Applied Research in Decision Making (CARD) at Temple University’s Fox School of Business, which is collaborating with Ipsos. Read more here.
What the future of wellness looks like after the pandemic’s shocks wear off
REPORT: Six macrotrends will shape the future of wellness. One key trend: an aging population that will impact the growing caregiving crisis and how we innovate products and services to meet their needs. We discuss this and more in the Wellness issue of Ipsos’ award-winning foresight magazine, What the Future. Read more here.
Wealthy Americans really like working from home. That has implications for a massive number of people.
ON-DEMAND WEBINAR: Three-quarters of the affluent Americans who started working from home during the pandemic believe that it worked just as well – and many don’t want to go back to the office, according to new data from the Ipsos Affluent Barometer. That’s going to have major ramifications for their employers, as well as for supporting businesses as large as commercial real estate firms and as small as coffee shops. Watch our on-demand webinar to learn more.
How brands can take real steps to address climate change
REPORT: As sustainability is becoming a topic of growing interest, brands feel obliged to talk to their sustainability agenda and show their actions through initiatives and commitments to various time frames. However, being a "sustainable brand" has different meanings to different consumers. Read more here.
Fewer college students believe that free speech is secure in America today
REPORT: A new Knight Foundation/Ipsos survey finds that when given a choice between campuses allowing all form of speech or limiting speech that could be considered offensive or biased, a majority of college students opt for allowing all types of speech. Read more here.
Americans are more likely to believe their company prioritizes developing their skills
REPORT: 71% of enterprises in the United States say their company prioritizes developing their current employees’ skills, which is higher compared to France, Germany and the United Kingdom (66%, 63% and 61%, respectively), according to surveys conducted by Ipsos on behalf of Udacity. Read more here.
Nearly half of employed Americans are considering leaving their jobs
REPORT: Nearly half of employed Americans are considering leaving their current place of employment, according to Ipsos' 2022 Workplace Belonging Survey, conducted on behalf of Dr. Rumeet Billan. Those that are considering a switch are less likely to feel a sense of belonging at work, which is most often associated with being treated fairly and respectfully – though belonging encompasses many more emotions. Read more here.
Two in five Americans say they're familiar with the metaverse – but less than half of them actually know what it means
REPORT: Two in five Americans (38%) are very or somewhat familiar with the metaverse, according to new Ipsos rapid pulse surveys through Ipsos Digital. However, few can actually identify the most commonly understood definition: “A virtual, computer-generated world where people can socialize, work and play” (42% of those familiar; 16% overall). Read more here.
35% say the coronavirus is one of the biggest issues facing their country this month
REPORT: After briefly leaving the top spot as the thing the world was most worried about, concern about coronavirus has now risen for the second month running. However, the world is still less worried about the virus than it was a year ago. Read more here.
Connecting with teens: Innovation, inclusion and insights
ON-DEMAND WEBINAR: There’s no doubt that technology advancements are shaping the way teens connect with everyone and everything, including brands. As new platforms and communities emerge and the rules of engagement change, brands must become more creative and more responsible as they determine the content, experiences, and products that resonate with teens and the adults that care for them. Watch Ipsos’ Janelle James host a roundtable discussion with some of the most talented leaders in media, marketing, and technology today in our on-demand webinar. Learn more and watch here.
Here's what the bank branches of the future could look like
REPORT: In order to draw customers back to branches, banks must focus on banking needs that are better served in person. A focus on financial education and advice is a differentiated angle that can draw consumers in and result in mutual gain for the customer and bank. Read more here.
People around the world trust governments, pharmaceutical companies and banks more than they used to – but not tech companies
REPORT: New data from Ipsos' Global Trustworthiness Monitor reveals that pharmaceutical and banking companies and governments are now seen as more trustworthy than they were three years ago. One possible explanation for the improvement could be how these sectors have acted during the course of the COVID-19 pandemic. Read more here.
Americans would support the National Park Service ending sales of single-use plastic in national parks
REPORT: A new public opinion survey, conducted by Ipsos on behalf of Oceana, shows Americans agree that single-use plastics have no place in national parks, and four in five people would support a decision by the National Park Service to stop the sale and distribution of single-use plastics in national parks. Read more here.
How some women in NYC feel financially insecure – and not just because of the pandemic
REPORT: Some New York City women – including many earning middle-class incomes – say they were in a financially precarious position well before the pandemic pushed them over the edge, according to a new report from the American Association of University Women. Read more here.
10 things we’ve learned from the COVID-19 pandemic
REPORT: Whatever happens next in this unique, multidimensional, planetary crisis, we have reached a point where we need to take stock and reflect on what we’ve learned so far. At the same time, we need to be mindful of the big challenges the world was already facing and which have not gone away, write Ipsos Chief Knowledge Officer Simon Atkinson and Chief Executive Officer Ben Page in an Ipsos analysis prepared for the World Economic Forum. Read more here.
Americans value free speech, but differ on what should be protected by the First Amendment
REPORT: Free expression and the freedom of speech are cornerstones of American democracy. Yet the interpretation of the First Amendment continues to be a flashpoint in the 21st century as the nation debates how to apply these rights to our society. “Free Expression in America Post-2020," a Knight Foundation-Ipsos study, provides a comprehensive look at American attitudes toward freedom of speech in a post-2020 environment. Read more here.
How to humanize digital shopping in an omnichannel world
REPORT: Ipsos research shows people don’t always feel the human touch is present when shopping in a digitized environment. Convenience, the dominant motivation behind most online shopping, does not necessarily equate to humanity – and in fact, may be the reverse. Read more here.
Americans say it's increasingly difficult to control who can access their online data
REPORT: A new Ipsos poll finds that the majority of Americans think that having control over who can access their personal information online has become increasingly difficult. Despite this concern, few do much to protect their online data and privacy. Read more here.
Opinions about AI vary depending on countries’ economic development
REPORT: A new Ipsos survey for the World Economic Forum finds that, on average, six out of 10 adults from 28 countries expect that products and services using artificial intelligence will profoundly change their daily life in the next three to five years. Half of them feel it has already been the case in the past few years. Read more here.
One year after Jan. 6 U.S. Capitol riot, concern about misinformation is high
REPORT: As the spread of false information tops the list of the public’s concerns, a new Ipsos poll finds that nearly half of Americans get a failing grade when asked to determine if a set of statements related to election, COVID-19, and QAnon conspiracies are true or false. Read more here.
Seven in ten Americans say the country is in crisis, at risk of failing
REPORT: A new NPR/Ipsos poll, conducted nearly a year after the January 6th incident at the U.S. Capitol, finds that Americans hold mixed views on how to characterize the events that unfolded that day – views that are driven primarily by partisan affiliation and news consumption. Though many items in this survey underscore the deep political and cultural divisions that exist, one thing is clear: most say American democracy, and America itself, is in crisis and at risk of failing. Read more here.
Most people say U.S. Capitol rioters posed a threat to democracy
REPORT: A new ABC News/Ipsos poll, released ahead of the one-year anniversary of the attack on the U.S. Capitol finds that nearly three-quarters (72%) think that those involved in the attack posed a threat to democracy. Read more here.