Throughout 2021, Ipsos will share inspirational use cases of qualitative research methodologies.
Read this week’s analysis and observations on public opinion trends exploring topline trends to lay out the forces that are really shaping our society and our future.
What The Future
Ipsos is rounding up its latest U.S. content in one place. Here's what's new.
How did brands do in 2020? We explore the power of distinctive assets, drama, context, simplicity and the brand’s role!
Our first research round-up of the year reflects back on 2020, and looks forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.
Time for a strategic reset?
After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves.
A monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
In a chaotic and unpredictable era, eight themes show how people adjusted to multiple crises in 2020 and offer valuable clues about the role brands can play.
We are getting a clearer picture of the future of work as the vaccine signals a massive shift in the pandemic fight.
Our latest Thought Starter compares Americans’ expectations for 2020 (pre-Covid, racial unrest, political strife) against what was, and our outlook for 2021.
December 14, 2020 - Ipsos’ Mallory Newall discusses American confidence in President Elect Joe Biden on The Hill.