Which Olympic event will be the next ratings medal-winner?
If Olympic events won medals themselves, figure skating would of course take the winter gold. Across the world it reigns as the most popular event, according to an Ipsos Global Advisor study of 27 nations. In the U.S., hockey takes the silver. In Canada those ranks are reversed. Canadians are as excited about hockey as any nation is excited about any event, according to the survey results.