Insights Hub

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  Consumer Behavior Survey

  Younger Americans care more about brand, but not all categories are made the same

  Across sectors, those under 55 agree that brands understand them, speak their language, show up at the right time and that they try to buy brands that align with their personal values, according to the Ipsos Consumer Tracker

  06.08.26
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  Consumer Behavior Survey

  Amidst economic concern, U.S. consumers reshape food shopping habits

  Chart showing that 58% of Americans are now paying more attention to the per-unit cost versus the total cost of food items, according to the Ipsos Consumer Tracker

  06.08.26
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  Consumer Behavior Survey

  There’s no consensus on Americans’ use of AI at work

  Almost half of Americans say AI tools are making them more productive at work, but nearly as many (38%) say the tools are a good start but not ready to make “finished” projects, according to the Ipsos Consumer Tracker

  06.08.26
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  Consumer Behavior Survey

  When pressed for cash, Americans cut back, postpone and trade down

  Only one in five people say their budget is flexible enough not to make cutbacks when prices increase due to rising fuel costs, according to new data from the Ipsos Consumer Tracker

  06.08.26
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  Consumers Survey

  The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

  The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.

  06.08.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Society Survey

  CX Global Insights 2026: Unlock the Future of Customer Experience

  Get the most comprehensive benchmark study on the market. Transform data into effective CX improvement and increase your Return on CX Investment (ROCXI).
  

  06.08.26
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  Society Survey

  Artificial Intelligence: Key insights, data and tables

  Here’s what business leaders and policymakers need to know about public opinion on AI, from chatbots and shopping recommendations to data centers

  06.08.26
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  Society Survey

  The economy: Key insights, data and solutions on inflation, recession, consumer confidence and more

  Here’s Ipsos' latest and greatest data on the economy for business leaders, policymakers and insights professionals

  06.08.26
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  Polling Survey

  Reuters/Ipsos June 2026 Poll

  Findings of a new Reuters/Ipsos poll conducted June 3-8

  06.08.26
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  Society Survey

  Food and beverage: Essential data and insights

  From our love of protein and caffeine to the growing concern about additives and unsafe chemicals, the food and beverage space is evolving rapidly. Here’s what you need to know.

  06.08.26
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  Politics Survey

  Latest U.S. opinion polls

  What are the data and trends shaping America today? Explore our latest opinion polls to learn more.

  06.08.26