2020 is coming to an end, and the world is both hopeful and chaotic, especially after promising news about coronavirus vaccines.
Read this week’s analysis and observations on public opinion trends exploring topline trends to lay out the forces that are really shaping our society and our future.
What The Future
November 25, 2020 - Ipsos’ Cliff Young discusses the partisan divide on how Americans feel toward the election results.
Ipsos is rounding up its latest U.S. content in one place. Here's what's new.
The number of Americans who say they’re preparing for new coronavirus restrictions is rising. Here's what they're buying.
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Stay relevant. Without a deeper cultural understanding of your consumers, brands may struggle to build meaningful, authentic and intuitive engagement.
Listen in to hear a potential timeline of vaccine acceptance, and project out into 2021 what the impacts will be behaviors, habits & values.
Freedom Focusers. Easy Accommodators. Struggling Worriers. Unfazed Normals. Shook-up Savers. Read more about each segment.
As people embrace living with less to do more, brands have an opportunity to forge deeper connections by supporting the experiences consumers crave.
Most people agree climate change is the result of human activity, and that they need to reduce waste and pollution.
At the start of the COVID-19 pandemic, people traded their concerns about packaging waste for hygiene and safety.