Building Distinctive Brand Assets: A Webinar Featuring Four Measures That Matter
View this recorded webinar to hear Ipsos’ Dave Gryga demonstrate how you can gain a deeper understanding of the level of distinctiveness for your brands, highlighting strengths to leverage and opportunities to further drive distinctiveness.
Marketing Mix Model
Marketing Management Analytics, a division of Ipsos, is pleased to be partnering with Google in a program to help marketing mix model providers better incorporate Google media data into their services. The Marketing Mix Model Partners program is designed to ensure advertisers can accurately measure the ROI of their digital investments and confidently understand the digital drivers of ROI to improve returns year-over-year.
Create, Qualify & Forecast in Just 1 Step: A Webinar About Accelerating Your Innovation Process
View this recorded webinar to hear Ipsos’ U.S. Innovation Lead, Paul Crowe, Ph.D., demonstrate InnoConstruct, a new concept building tool that not only optimizes concepts, but also provides trial estimates and even forecasts in the same study.
Power Up Your Data by Bridging Language in Social Media
Despite growing cynicism of survey research and its ability to give accurate information, this paper provides evidence that what people report from surveys can be accurate. But more importantly, connecting data from two sources, including unstructured text data, provides greater contextualization of the results.