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Consumer Behavior

Younger Americans care more about brand, but not all categories are made the same

  • 06.08.26

Consumer Behavior

Amidst economic concern, U.S. consumers reshape food shopping habits

  • 06.08.26

June

  • 30

    Jul 2025
    Society

    Ipsos recognized by Forbes as one of America’s Best Employers for Women 2025

    • 07.30.25
    Ipsos recognized by Forbes as one of America’s Best Employers for Women 2025
  • 25

    Jul 2025
    Polling

    Storm clouds on the horizon

    • 07.25.25
    .
  • 24

    Jul 2025
    Society

    Old age begins at 66, but six in ten say they are not looking forward to it

    • 07.24.25
    Old age begins at 66, but six in ten say they are not looking forward to it
  • 22

    Jul 2025
    Marriage

    Poll on Americans views on marriage and marriage health

    • 07.22.25
    "Poll on Americans views on marriage and marriage health."
  • 21

    Jul 2025
    Consumer Behavior

    Gen Z are just as likely to open a bar tab as anyone else

    • 07.21.25
    Woman orders a drink at a bar
  • 21

    Jul 2025
    Consumer Behavior

    QR Code menus are growing even less popular

    • 07.21.25
    Picture of a woman looking at paper menu in a restaurant
  • 21

    Jul 2025
    Consumer Behavior

    Americans' tipping behaviors haven’t changed

    • 07.21.25
    image of barista at a checkout kiosk
  • 21

    Jul 2025
    Consumer Behavior

    Fewer Americans are seeing in-store discounts

    • 07.21.25
    Woman shopping for items in a store
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