News & Events

The state of the political parties

Where do the Republican and Democratic Parties stand in the eyes of the public? Below are five charts on how Americans feel about the Republican and Democratic parties.

Americans' views on the role of government are shifting

The number of Americans who think homeownership is part of the American Dream is high and getting higher, according to the Ipsos Consumer Tracker

Ipsos Launches "3D" Gaming Practice to Address the Three Key Dimensions of Game Franchise Success: Gamer Understanding, Game Development, and Game Marketing

Global Market Research Leader Integrates Extensive Gaming Experience and Research Toolbox for Gaming Sector

Internet Advertising: Don't Get Biased by the Hype

What's the Big Idea? Test and Identify

Win the Battle for Market Share

Thanksgiving travelers go `cold turkey' on hotel stays and air travel

As compared to last year, more Thanksgiving travelers stay with friends and family instead of hotels (22%), drive instead of fly (17%), and take shorter trips (14%)

Santa's Not Getting Much Sleep This Holiday Season As One Half (49%) of Americans Get 6 Hours or Less of Sleep The Night Before Gifts are Exchanged

Two In Three (66%) Parents with Kids in the Home Get 6 Hours or Less of Sleep, With 17% Getting Less than 5 Hours

Polling on fuzzy issues like healthcare reform: You can't measure what doesn't exist

As Healthcare Reform Passes a Major Hurdle in the Senate, Americans Step Back to Assess the Plan

Number of Americans "Undecided" Leaps in Latest Ipsos Poll; One in Four Opposed to Healthcare Reform Say it Is Because Reforms Won't Go Far Enough