News & Events

The state of the political parties

Where do the Republican and Democratic Parties stand in the eyes of the public? Below are five charts on how Americans feel about the Republican and Democratic parties.

Americans' views on the role of government are shifting

The number of Americans who think homeownership is part of the American Dream is high and getting higher, according to the Ipsos Consumer Tracker

America's Traditional Allies React to Its Influence, Post-Iraq War

Making Advanced Analytics Better Reflect the Real Marketplace

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Building Brand Equity Through Advertising

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TURFing Your Way to Successful New Product Introductions

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What Do Customer Satisfaction and Loyalty Mean--to Your Bottom Line?

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Making Products Psychologically Fulfilling

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Smoothing the Path of the Broadband Wagon

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For Book Buyers, What's Old Is New Again

Discount Hungry U.S. Consumers Spent More Than $530 million On Used Books During 2002, Ipsos BookTrends Reveals