The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
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In contrast, sentiment is mixed in Europe and the Asia-Pacific.
In the sixth edition of the Ipsos Cost of Living Monitor, fewer think interest rates and inflation will rise.
The May Reuters/Ipsos Core Political shows that Americans are concerned with the economy, followed by political extremism and immigration. Nearly seven in ten Americans believe the country is headed off on the wrong track.
Information and news silos are the unspoken primary drivers of this election
Two in three Americans plan to take an overnight trip by car this summer, and half plan to take a domestic plane trip this summer, according to the Ipsos Consumer Tracker. But our data from past years shows people may not follow through with it.
Americans said they cared about natural disasters more than pop culture events, according to a year of asking people what they know about vs. what they care about for the Ipsos Care-o-Meter.
The presidential election comes with high stakes for businesses. In the newest Insights to Activate series release, experts from Ipsos, Ford and Regeneron explain how your brand can navigate those risks.
