The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
Men are quite confident (72%) in their ability to tell real news from fake news than women (59%), according to new polling from the Ipsos Consumer Tracker. We see a similar gender gap when it comes to our perceived ability to tell content that was created by AI.
Below are five charts on how Biden’s handling of the Israel/Hamas war may be affecting his level of support among the Democratic base and whether it might come to haunt Biden come November
After the tenth consecutive monthly heat record, apathy reins in the fight against climate change, especially among young men.
22 May 2024
Time
10amPT/1pmET
17 April 2024
Each month, we ask Americans whether they approve or disapprove of President Joe Biden's job performance.
Strong majorities across 32 countries agree with a range of bans on plastics and byproducts, while there’s slightly lower support for putting more onus on governments and manufacturers.
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