News & Events

Americans think America’s greatness continues to decline

When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.

A plurality of parents expect to spend the same on back-to-school

Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker

[WEBINAR] What the Future: Food

21 November 2024

Media source affects Americans’ understanding of crime, immigration, the economy

Findings of a new Ipsos poll shows that media source is also correlated with Americans’ perceptions of their personal economic situation

Even high earners are spending more on private-label goods. Here’s why.

According to the Ipsos Consumer Tracker, many Americans — including a third of high earners — are increasing their spending on private-label products. Here are some reasons why.

[RECORDING] Ipsos at the 2024 ESOMAR Conference

Many Americans are getting contacted by the Harris and Trump campaigns to ask for their vote

New ABC News/Ipsos polling details how Americans are being contacted by the campaigns

October 2024 LSEG/Ipsos Primary Consumer Sentiment Index

Consumer Confidence Rises as Jobs Index Reaches Highest Point in More Than Two Years

Has election season affected Americans' finances? What they say depends on their party

Republicans and Democrats generally agree on at least one thing — that, as far as the economy goes, it matters who wins the election. But the latest wave of the Ipsos Consumer Tracker suggests that their outlooks diverge from there.

Trump and Harris are locked in a tight race weeks before the election

New ABC News/Ipsos polling finds Trump maintains his advantage on the economy