News & Events

Americans think America’s greatness continues to decline

When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.

A plurality of parents expect to spend the same on back-to-school

Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker

HR and benefits leaders say employee wellbeing is more important to their company since 2020

With companies facing volatility and uncertainty in the form of inflation, fears of economic shocks, an ongoing pandemic, workforce erosion and international conflict, it would be reasonable to think that well-being initiatives and strategies could decrease in importance and priority.

The Community Uprising Marketing Retreat

Ipsos gift to MSU’s School of Packaging will create a new home for packaging collection

In-kind gift will bring the NewProductWorks collection to Michigan State’s renowned packaging program

Philip Ryan named as Managing Partner at Ipsos Strategy3

In his new role, Ryan will guide Strategy3’s innovative consultancy practice

A confusing economy

We discuss what you need to know about the economy and consumers in the five charts below, using our new and improved consumer confidence numbers.

[WEBINAR] What the Future: Purpose

04 April 2023

Half of Americans say stronger safety measures could’ve prevented East Palestine disaster

New Ipsos poll, provided exclusively to USA Today, also finds that most say national political figures touring a disaster site does not have much impact

Rising consumer confidence in new, larger, February 2023 global sentiment tracker

Global Consumer Confidence Index enhancements include broader coverage and more immediacy.