Washington, DC -Recent events are having a negative impact on travel plans to each one of 30 destination countries including the United States, according to an Ipsos survey of over 18,000 adults across 25 countries. In the U.S. and nearly all other countries surveyed in April-May 2017, adults who say they are less likely to travel to an average international destination because of recent events outnumber those who say they are more likely to do so.
More than one third of global consumers surveyed (36%) say recent events they saw or heard in the news have made them less likely to travel to the U.S. while 15% say recent events have made them more likely to do so: a negative net impact of 21 points. Recent events are having a net-negative effect on plans to travel to the U.S. among potential visitors from every country surveyed with the exception of China and India. Countries with the largest proportion of adults saying they are less likely to travel to the U.S. relative to those who are more likely do so (negative impact of 30 points or more) are: Hungary, Argentina, Belgium, Germany, Russia, Brazil, Canada, and Mexico.
Yet, the U.S. fares relatively better than most of the other destination countries evaluated in the study. Potential travel destinations showing the most negative net impact among global consumers are: Turkey, South Korea, Israel, Saudi Arabia, and Russia. Those with the least negative net impact among global consumers are: Canada, Italy, Australia, Spain, Sweden, and Germany.
Canada enjoys a net-positive or neutral impact among consumers from ten countries: China, India, Sweden, Italy, South Africa, Germany, the U.S., Australia, Great Britain and South Korea.
Three in ten Americans (31%) are less likely to travel to an average international destination while 12% are more likely to do so. Among all destination countries evaluated, the only two not showing a negative net impact among potential U.S. travelers are Canada and Australia. Destination countries with the most negative net impact among U.S. adults are Russia, Turkey and South Korea.
Canadians also show a great deal of reluctance to travel abroad because of recent events with 31% less likely to do so vs. 6% more likely. Among Canadians, every single one of the destination countries evaluated shows a negative net impact of at least 10 points – the lowest being for Italy, Japan, Sweden, and Australia.
Recent events are having the most net-negative impact on international travel plans among adults from across Latin America and Hungary and the least among those from India and China.
About the Study
These are findings from Global @dvisor Wave 94 (G@94), an Ipsos survey conducted April 21 – May 5, 2017. The data reported was collected in 25 countries via the Ipsos Online Panel system. The countries reporting herein are: Argentina, Australia, Belgium, Brazil, Canada, China, France, Great Britain, Germany, Hungary, India, Italy, Japan, Mexico, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America.
For the results of the survey presented herein, an international sample of 18,050 adults aged 18-64 in the USand Canada, and age 16-64 in all other countries, were interviewed. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Hungary, Mexico, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Sweden and Turkey, where each have a sample approximately 500+. The precision of Ipsos online polls are calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.1 percentage points and of 500 accurate to +/- 4.5 percentage points. For more information on the Ipsos use of credibility intervals, please visit the Ipsos website.
16 of the 25 countries surveyed online generate nationally representative samples in their countries (Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, Poland, Serbia, South Korea, Spain, Sweden, and United States).
Brazil, China, India, Mexico, Peru, Russia, Saudi Arabia, South Africa and Turkey produce a national sample that is more urban and educated, and with higher incomes than their fellow citizens. We refer to these respondents as “Upper Deck Consumer Citizens”. They are not nationally representative of their country.
For more information on this news release, please contact:
President, US Public Affairs
Ipsos Public Affairs
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.
With offices in 88 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media, customer loyalty, marketing, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
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