New York, NY — Recognizing that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviorally driven pack testing solution. Inspired by apps like Tinder and Amazon, Ipsos’ new pack screening solution leverages behavioral science thinking to better capture System 1 decision-making in a visually-engaging device agnostic survey.
According to Ian Payne, SVP Ipsos Marketing Quant, “Our new screening solution embeds behavioral science principles enabling rapid-fire, intuitive decision-making and ultimately higher quality data. We present packs in their competitive context and compare reactions on explicit and more non-conscious responses like reaction time. With turnaround time as fast as one week, our clients can quickly benchmark the demand for their new pack, measure how well they stand out from a competitive clutter, and determine if their design triggers associations aligned with strategic and tactical objectives.”
Lauren Demar, Global CEO of Ipsos Marketing Quant, adds, “Our new package screening solution reflects the intersection of behavioral science and technology and, at the same time, embodies our proven philosophy of testing within the competitive context. We are excited to offer this solution, which meets client demand for faster, better and ‘more like real life’ and, at the same time, fulfills the consumer’s desire for shorter, simpler, more engaging surveys. It is a win-win solution!”
Ipsos’ latest approach is 100% mobile capable, device agnostic and part of their suite of package testing solutions. Ipsos continually innovates its package testing suite, which includes leading-edge approaches that deliver new levels of contextualization and behavioral understanding (for example, non-conscious measurement, online eye-tracking and virtual reality to bring new pack designs to life for evaluation in realistic environments before any prototypes are developed).
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Vice President, U.S.
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About Ipsos Marketing
At a time when marketing is going through a revolution fostered by technology and globalization, Ipsos Marketing helps clients define their marketing strategy, understand market opportunities and the consumers' path to purchase, build brands, services and products that are truly relevant and differentiated, and optimize the allocation of their marketing expenditures. At Ipsos Marketing, we distribute information in real-time within clients’ organizations by leveraging mobile and digital solutions and running activation sessions. We integrate knowledge by combining various sources of data enriched by business analytics.
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.
With offices in 88 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,782.7 million in 2016.