Package Testing

What makes a new product succeed | Ipsos
Package Testing Publication

What makes a new product succeed

A new framework for understanding consumers’ propensity to switch
cute dog on a table with assorted dog toys and treats
Package Testing Publication

Five packaging design trends that make you want to buy

Growing up, most of us were taught that it’s what’s on the inside that counts; we shouldn’t judge someone buy their looks, or a book by its cover. But, for most of us, when it comes to the products we buy, packaging matters.
Package Testing Survey

Ipsos Launches Mobile Package Solution Driven by Behavioral Science

Ipsos’ latest approach is 100% mobile capable, device agnostic and part of their suite of package testing solutions