Washington, DC, March 28, 2022 — A new Ipsos poll conducted on behalf of the American Cleaning Institute finds that more Americans report anticipating doing more spring cleaning and organizing this year versus last year. Nearly eight in ten Americans report spring cleaning at least once a year; when these “spring cleaners” are asked about how they choose cleaning products, most say effectiveness is the most important characteristic for their cleaning products.
1. Americans value a clean home and many report participating in regular spring cleaning.
- Nearly seven in ten Americans say that creating a healthy home environment (71%), keeping their home free of dirt and grime (69%), and having a clean place for friends and family to gather (68%) are what motivates them to properly clean their house.
- Two in three say that frequent hand washing and regularly laundering your clothing are very important when it comes to preventing the spread of illness in your home (66% for both). This is followed by regularly washing linens (58%) and disinfecting frequently washed surfaces (45%).
- Nine in ten (92%) Americans say they, or someone in their household, have ever engaged in spring cleaning. A vast majority report spring cleaning at least once a year (78%). This number has grown since last year (69%).
- The biggest priorities for people who say they are spring cleaning are the kitchen, bedroom(s), and bathroom(s), with about six in ten saying these are the priority spaces (64%, 61% and 59%, respectively).
2. Having a household product that is effective is essential. The next most important characteristic is whether a product is multi-purpose.
- When it comes to the qualities people are looking for in choosing spring cleaning products, more than two in five Americans who report spring cleaning at any point (92% of respondents) say effectiveness (44%) is the most important quality. This is followed by products being multi-purpose (18%) and their cost (12%).
3. Functionality trumps aesthetics when it comes to household product storage.
- When asked about what is most important when it comes to the storage of cleaning products, two in five Americans (43%) say that storage that is safe is the most important aspect.
- A quarter of Americans say that storage being accessible and being able to fit everything you need are the most important qualities (25% for both).
- Just seven percent say that storage that looks nice is the most important aspect, while more than six in ten (62%) say it’s the least important.
These are the findings from Ipsos polls conducted February 16-17, 2022 (questions 1-13), and March 11-14, 2022 (question 14), on behalf of the American Cleaning Institute. For each survey, a sample of 1,005 adults ages 18 and over from the continental U.S., Alaska and Hawaii was interviewed online in English. Each poll has a credibility interval of plus or minus 3.8 percentage points.
About the Study
These are some of the findings of an Ipsos poll conducted between February 16 – February 17, 2022 (for questions 1-13), and March 11 – March 14, 2022 (question 14), on behalf of the American Cleaning Institute. For each survey, a sample of 1,005 adults age 18+ from the continental U.S., Alaska, and Hawaii, was interviewed online in English.
The samples for these polls were randomly drawn from Ipsos’ online panel, partner online panel sources, and “river” sampling and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing a sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2019 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on gender, age, race/ethnicity, region, and education.
Statistical margins of error are not applicable to online non-probability polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, each poll has a credibility interval of plus or minus 3.8 percentage points for all respondents. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). These studies have a credibility interval adjusted for design effect of the following (n=1,005, DEFF=1.5, adjusted Confidence Interval=+/-5.3 percentage points).
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