[WEBINAR] 2026 KEYS: Our World in Motion - The Future of Mobility

Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.

Each session features new perspectives, based on real-life experiences and insights grounded in research. Did you miss a previous installment? Click here to access our on demand archives. 

Featuring insights from the inaugural Ipsos Mobility Report, join us for our next KEYS webinar exploring:

• The Death of Car Ownership: the data says not yet - but cracks are showing. It's a good moment to look at the 'trapped owner' phenomenon, the infrastructure gap keeping many people car-dependent. We'll explore opportunities for service providers, as well as the role governments and local authorities can play.
• Electric Vehicles: A Reality Check: EVs now account for more than half of new car sales in China. But levels of enthusiasm are much lower in North America and many parts of Europe. Just what are the dynamics at work here - and what will the next few years bring?
• Trust, Tech and Geopolitics: cars stacked with computing kit raise privacy concerns. And today's car choices are becoming political: more than half say they would avoid an automaker based on its nationality.
• Communications on the Move: we show how a 'Misfits Mindset' can help advertisers stand out from the sea of sameness, break free from traditional approaches showing features and benefits, and truly strike a chord with today's consumers and citizens.

Missed our live session? Watch the on-demand recording here!