[WEBINAR] Here’s how Influential audiences differ across segments

The past year has brought economic uncertainty, geopolitical tension and rapid technological change, leading to more anxious consumers and more cautious financial sentiment worldwide. In this environment, understanding how high-income, high-influence individuals think about money, risk, financial decision-making and luxury is more important than ever.

Join us for our next Ipsos Global Influentials webinar to hear more about a new segmentation model that explains how today’s Influential consumers differ in their attitudes, risk appetite and investment patterns, and outlines how brands can engage each group more effectively. Additionally, we will explore the luxury marketplace by describing the key themes redefining value within it, the core challenges luxury brands must address, and how different segments of Influentials think about value, quality and status.

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