Another positive signal in the consumer economy
The Ipsos Consumer Tracker, fielded on Ipsos' Omnibus platform, asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.
Why we asked: As gas prices come down (for a moment?) and economic news continues to be… confusing? Thought it was a good time to check back in on this battery of questions about in-store shopping experiences.
What we found: While most of the measures in this battery were flat, perhaps the most important and positive one rose 6 points. Now, three in ten say they are seeing lower prices compared to earlier this year, up from just one in four in April. Despite the potential youth mall boost, a sizable majority still think they can get better discounts buying online vs. in-store. And buy-now-pay-later continues to be a popular option for purchase intent.
More insights from this wave of the Ipsos Consumer Tracker:
Younger Americans are visiting malls more frequently
In America, most still call it soccer
America’s perception of greatness is on the rebound
Republicans and Democrats agree: They want to better understand each other
The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
