Ipsos
Events & Webinars
Corporate Researchers Conference

Corporate Researchers Conference

15 September 2026

- 17 September 2026

Chicago, IL

In an era of market volatility and shifting consumer expectations, simply tracking change isn't enough. Insights leaders must now be the architects of growth. CRC 2026 is the only event built by corporate researchers, for corporate researchers, designed to help you codify what drives growth and apply it repeatedly across your organization – and that’s why Ipsos is so proud to be part of the discussions! To join us, please click here to register.

The good, the bad, and the ugly of AI moderation across emerging markets | September 15 | 3:40pm | Track 1 | Grand Horizon E

In a globalized digital economy, companies must develop products that resonate across culturally distinct markets. A one-size-fits-all approach often fails, causing low adoption and missed opportunities. This case study presented by Ipsos and Meta addresses achieving deep, qualitative understanding at a scale and speed that matches modern product development.

Hear more about this first large-scale AI-moderated qualitative research with LATAM consumers conducted by a major research organization and vendor. Using AI moderation as a copilot—not a substitute—for deep research, the project went beyond the surface, revealing nuanced cultural, and social strategic drivers in technology adoption and informing actionable organizational strategies.

Key takeaways for practitioners:

Understanding Local Culture: Minimize bias from AI trained primarily on Western data that can miss local language and cultural details.
Training Your “Co-Researcher”: Teach your AI to ask smart follow-ups and know its limits so it improves with each study.
Combining Human Skills with AI Power: Mix human contextual understanding with AI’s speed and scale; researchers remain essential for interpretation.

Speakers: