Rethinking Concepts: A Framework for Qualifying Apps, Digital Services, and Other Experiential Innovations
At Ipsos, we have developed a framework to qualify the full spectrum of experience-based innovations, including apps, digital services and other experiential innovations.
This two-step framework focuses on the full consumer experience and incorporates an assessment of the go-to-market opportunities and challenges. Download this paper which features a case study of a mobile app (Apple Pay) to illustrate our assessment process.
