Tips for Successful Text Analytics
Discover five ground rules to follow to ensure more success in using text analytics tools.
The popularity of text analytics has grown exponentially. Now, far from being a niche analytics offering, it is an established component of many market research programs, particularly when it comes to analyzing the voice of the customer. As its popularity has increased, so too have expectations of what it can deliver. In an industry in constant development, there are inevitably some disappointments amid the success stories.
In this paper, we examine what can be done to ensure more success using text analytics and provides five rules to follow in order to get the most out of an increasingly powerful tool.
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