Analytics


Analytics Event

Small Area Estimation Conference 2022

Ipsos is delighted to be a sponsor of the University of Maryland JPSM Small Area Estimation conference at their College Park UMD campus.
Analytics Event

ARF David Ogilvy Awards & Creative Effectiveness 2022

The Advertising Research Foundation David Ogilvy Awards is the only award show that honors the research- and analytics-driven insights that lead to successful ad campaigns.
Analytics Event

World Forum Disrupt: CX Strategy

Join Ipsos' Vishal Chawla as he explores how this evolution in CX will play out. 
Marketing Survey

Ipsos MMA Named a Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm

Ipsos MMA marries technology and service to deliver unified measurement. Clients give Ipsos MMA high marks for its engagement model in deploying and delivering solutions, consistently noting that Ipsos MMA is a highly collaborative and adaptable partner.
Media Publication

Winner of Adweek’s Readers’ Choice: Social/Influencer

Ipsos’ Synthesio is among the 22 ad-tech and mar-tech companies and services honored with a win!

ANA Data & Measurement Conference

Join Ipsos at the 2019 ANA Data & Measurement Conference presented by Google, for insights and best practices for managing data, cross-platform measurement and attribution, AI, predictive analytics, neuroscience marketing, and much more.
Analytics Publication

Tips for Successful Text Analytics

Discover five ground rules to follow to ensure more success in using text analytics tools.

Forget Politics! On US Social Media, the UK is more about Adele, soccer... and Hogwarts

Analysis of U.S. internet activity between 2016 and 2018 reveals that 64 per cent of U.S. social media mentions relevant to the U.K. were concerned with culture, compared with 18 per cent for politics.
Analytics Publication

Rapid Response Advanced Analytics

We illustrate how your business questions can be answered using high quality, affordable and fast-turnaround advanced analytics.