Helping Brands Get to the Heart of Consumers Through Online Communities
In this podcast, we hear about the benefits of online communities and social listening.
Happy Market Research Podcast, June 25, 2019 – Consumer-first brands are clearly winning the race! During this podcast interview, Ipsos’ Menaka Gopinath shares her deep experience with creating online communities and social listening. The key learning: companies that carve out a specific budget for this strategic insight tool are miles ahead of their competitors.
Listen now for more ‘a-ha’ moments uncovered during the interview.
![[WEBINAR] Here’s how Influential audiences differ across segments](/sites/default/files/styles/list_item_image/public/ct/event/2026-04/thumbnail-templates_1.png?itok=8UDJ-jMz)