Don’t Let COVID-19 Distance You From Your Customers

With the ongoing developments related to COVID-19 causing massive shifts across the globe, it’s more important than ever to stay close to your consumers in real-time – what they are saying, how they are feeling, and how their daily lives are being impacted.

Ipsos online research solutions such as communities and social intelligence can help you stay on top of your learning needs, especially in the face of travel restrictions and other current challenges surrounding face-to-face research, by providing a powerful, up-to-the-minute lens on the insights you need with speed, substance, and scale.

Ipsos Online Communities

Ipsos Online Communities are available across 36 languages and feature a robust suite of qualitative and quantitative research tools for truly global and integrated learning. Designed by and for researchers at Ipsos, the platform incorporates state-of-the-art technology and analytics designed to enhance engagement and holistic consumer understanding at every turn.

Through a combination of proven engagement tactics and analytical rigor, our award-winning online communities deliver both quick-turn and longitudinal insights around foundational understanding, path to purchase, concept and product testing, UX, innovation, and more. With leading sample quality procedures and best-in-class access, we ensure you are connected to authentic and engaged respondents through the course of your project – whether syndicated, bespoke, US-based, or multi-country.

Click here to see what our US syndicated community is saying about how the COVID-19 outbreak is impacting their lives and shopping habits.

Social Intelligence Analytics

Our global, on-the-ground network of 300+ Social Intelligence Analytics (SIA) experts specialize in turning unstructured data into strategic insights. Through a combination of advanced query development and text analytics, we deliver organic, consumer-driven intelligence to help our clients sharpen market understanding, track trends, and measure the impact of campaigns.

Together with Synthesio, our market-leading technology provider, Ipsos SIA delivers a powerful combination of the world’s largest data coverage, first-rate insight services, and cutting-edge AI-powered analytics. With 80 languages covered in 190+ countries, we leverage our proprietary analytical frameworks and decades of experience to deliver impactful business insights across the category spectrum.

Our latest SIA studies tracking the impact of the coronavirus epidemic around the globe can be found here.

Click here to learn more about our solutions or contact us directly.