Society


Society Survey

President Trump Approval Rating

Data from the May Reuters/Ipsos Core Political conducted May 15-18 reveals that Americans continue to identify the economy as the nation's most pressing concern, followed by threats to democratic values and norms
Society Survey

Sports and Entertainment: Key insights on fandom, betting, media, and more

The ways we spend our free time are changing amidst generational shifts, technological innovation, and more. Read on for a closer look at Ipsos’ exclusive data on sports and entertainment.
Society Survey

The economy: Key insights, data and solutions on inflation, recession, consumer confidence and more

Here’s Ipsos' latest and greatest data on the economy for business leaders, policymakers and insights professionals
Society Survey

Retail and Shopping: Essential data and insights

From subscription services and e-commerce to tariffs and boycotts, the ways we shop and spend are in flux. Here’s Ipsos’ top data and analysis on what you need to know.
Society Survey

Gen Z: Key takeaways, data, and strategic insights

Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
Society Survey

Artificial Intelligence: Key insights, data and tables

Here’s what business leaders and policymakers need to know about public opinion on AI, from chatbots and shopping recommendations to data centers
Public opinion Publication

Political Perspectives: Interviews & News

On a regular basis, Ipsos experts are invited to share our research data and insights. Click here for the latest in media news articles and interviews.
Society Survey

Ipsos Generations Report 2026: Continuity vs Rupture

Explore the Ipsos Generations Report 2026: Continuity vs Rupture. Our fourth edition examines population decline, shifting milestones, and generations at work.
Society Events replay

[WEBINAR] Know America at 250: Public Opinion Update

Join us on May 6 to hear the very latest public opinion data and insights to help make sense the trends shaping America today.