Patient-generated health data

Listen to our on demand webinar to hear Ipsos patient experts share what we have discovered around the perspective of patient influencers.

The author(s)

  • Sean Houghton Associate Director, UK, Healthcare
  • Thomas Fife-Schaw Director, Corporate Reputation, GB, Ipsos
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Thank you for your interest in our webinar about building trust with patients and creating incentives. Though you missed our live presentation, we are delighted to provide you with the recording of this informative session you can view on demand at your leisure. 

Access the recording now.

The delivery of healthcare is becoming intrinsically connected to patient-generated data. Driven by the ever-increasing number of connected health solutions, the volume of data is growing exponentially. Utilizing this information empowers healthcare companies to more closely align their solutions with the needs of their customers. However, in order to gain access to this valuable information, patients must first be willing to share it.

Having explored the opinions of almost 300 patient influencers in the U.S. in a recent study conducted with WEGO Health, Ipsos has gained a deeper understanding of how patients perceive and value their data. At the heart of willingness to share lies trust and a desire for greater understanding of how patient-generated data is being utilized. Being transparent and providing the desired incentive unlocks access.

Listen to our recorded webinar to hear Ipsos patient experts share what we have discovered around the perspective of patient influencers. Some key takeaways from the session include understanding:

  • The relationship between patients and their data
  • The elements required to build trust with patients
  •  How to incentivize patients to maximize willingness to share

Armed with this new level of understanding of the patient perspective, you will more readily be able to create winning patient-centric solutions and services for your customers in 2020 and beyond.

The author(s)

  • Sean Houghton Associate Director, UK, Healthcare
  • Thomas Fife-Schaw Director, Corporate Reputation, GB, Ipsos

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