Personalized Beauty Conference: The Destination for Beauty Technology Innovation

Personalization is shaking up the beauty industry and driving innovations in beauty tech like never before. It’s not enough anymore to ask the consumer which fragrance they want. Across beauty and personal care women and men want products that are completely personalized to them from product development to personalized customer experience.

This level of personalization of both products and customer experience is essential in gaining your consumer’s trust, loyalty and preventing cart abandonment. Consumers are starting to move away from brand affinities so now is the perfect time to make yourself stand out from the pack and cement your space in the beauty market.

So what does it take to stand-out? Research can help measure what’s most important so that you can drive your innovations accordingly. Don’t miss hearing from Ipsos’ Wendy Wallner and Carlos Aragon who will share recent Ipsos market research insight, Reinventing Masculinity: Generational Differences in the use and perception of men's skincare, grooming and cosmetics [March 31, 10am].

As a Gold partner of this year’s conference, Ipsos is pleased to extend a 10% discount upon registering: IPSOS10. To access the agenda or to register now, please click here.

What more insights from this research? Join us on April 12.

Or, click here for highlights from this research shared by Forbes.