Politics & Business: Tactics for Surviving Hyper-partisan Consumers

Politics has long been an arena that business leaders prefer to avoid. However, over the last two decades, it is clear that sidestepping politics is not always in a company’s control. Using recent analysis, Ipsos’ Mercedes Bender, Principal of Strategy3, and Chris Jackson, Senior Vice President of Public Affairs, dive into why businesses need to have a lens towards social and governance issues, the importance of taking and sticking to a stand, why employees need to be considered alongside consumers and centering the human over the issue in all arenas of business. Not only will we talk through these complex dynamics, but we will provide a way of systematically approaching these questions.

Why watch our on demand session today? Politics isn’t the lane most business leaders feel comfortable in. But, with the 2024 election coming into focus, the risks are high, and business leaders and executives must consider these dynamics for their businesses.