Raising the Bar: Unlocking Alcohol Consumption Signals

Listen in as we share insights into behavior changes reshaping the future of alcohol consumption in America.

Although alcohol serving levels returned to pre-pandemic consumption through 2022, new indicators from the Ipsos Alcohol Consumption Tracker (Q1 2023) point to a potential slowdown in consumption. Furthermore, personal health priorities, rising social consciousness, cultural diversification and inflation-led spending pressures continue to disrupt long-held routines in alcohol beverage categories, and the industry as a whole.

Revisit our on demand webinar as we explore how these market shifts continue to shape the drinking culture of tomorrow, and identify emerging opportunities that lie ahead. With 10 years of US data powering occasion-based insights at both a macro and micro level, we are able to see granular shifts in alcohol consumption over time, offering a clear understanding of both the short and long term headwinds impacting behavior change. Expect to hear more about:

  • How people consume alcohol
  • Trended market landscape
  • White space opportunities
  • Behavior changes

For more insights from this study,

check out our detailed paper highlighting key opportunities for brands.

 

Download

The author(s)

  • Asad Amin
    Senior Vice President, Canada, Marketing Strategy & Understanding

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