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How convenience stores can maintain loyalty in today’s market
Convenience stores and gas retailers must look to deliver on newer expectations, such as providing hand sanitizing stations throughout the retail, fuel dispensing and transition areas.
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Behavioral Science Insights for Healthcare Marketers
Revisit our on demand webinar featuring tips for how healthcare marketers and brands can best leverage insights from behavioral science research.
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The pandemic made Gen Z grow up. Here’s how brands can help them thrive.
Gen Z is at an inflection point. Ipsos shares insights and tips for how brands can help them at this new life stage.
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Exploring the nuances: How Gen Z females differ in behaviors and values
A deep dive into digital behavioral data reveals key differences that separate Gen Z females living in the USA from those living in Europe.
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Turbulent Times, Tighter Pocket Books: Enhancing Value Without Dropping Prices
We explore the less obvious and often overlooked, yet predictable, ways that consumers shift their spending during economic uncertainty.
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What tech needs to do to keep its innovative reputation in tough times
People think tech is the most innovative industry. Here’s how they can keep that reputation in a down economy.
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Affluents still want luxury–but how they find it is changing
As consumers tighten their belts in an uncertain economic environment, the luxury market is not immune to a squeeze in discretionary spending.
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Navigating Consumer Uncertainty in Turbulent Financial Times
Research shows that consumers direct their spending in predictable ways that brands can leverage to drive relevance—nostalgia, variety seeking, brand “favorite” status, positioning as a necessity, etc.
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A Toast to the Holidays: Wine + Spirits Consumption Among Affluent
Revisit our on demand webinar exploring the immense importance of Affluent Americans to alcoholic beverage marketers and the industries that support them.