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Gen Z: COVID, post-pandemic outlook and more
Listen in to hear our college-aged Gen Z panelists share their priorities, behaviors, and experiences.
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From Floundering to Flourishing
People are ready to lighten up, and there is a role brands can play in helping them.
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From Pet Chickens to Prototypes
We share tips for when and how to reenter face-to-face, in-person qualitative research.
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Breaking Down the Pandemic Wall
Revisit our recorded webinar for a detailed look at the forces behind the so-called ‘pandemic wall’ as told through online community and social conversations.
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Why it’s time for brands to go all-in on augmented and virtual realities
The promise of augmented and virtual reality as development and marketing tools for brands and manufacturers is becoming clearer.
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Shelter in Place: How companies can ease customers’ housing anxiety
Americans’ worries about missed rent or mortgage payments are an opportunity for companies to step in and build trust.
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What Will The American Pantry Look Like Post-Pandemic?
Puppuccinos? Ipsos identifies consumer trends that are likely to fade away - or stick!
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Post-Pandemic Qualitative Shift & Outlook
Revisit our recorded webinar to hear learnings from this big pivot and what it means for the future of qualitative research across business sectors and objectives.
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How our changing home life is changing how we buy and store pantry items
The acquisition and storage of food and household goods has been a roller-coaster ride for American families the past year. So what does this mean for the future of the pantry? What should brands do to prepare?