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The Super Bowl still has our attention – especially with younger Americans
The pandemic has affected everything from ads to fans. Here’s what Americans are watching for at this year’s Super Bowl.
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Ipsos Update – February 2021
Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.
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Compelling Storytelling with Thought Leadership Research
Listen in as we illustrate the actionable strategies gained when conducting proprietary thought leadership research.
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We can’t fix democracy if we can’t even agree what’s broken
American democracy is on life support. And the increasingly alternate realities occupied by some citizens is the central malady suffered by the body politic.
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How companies and brands can safely support democracy in action
With the 2020 election behind us, the lingering question is how much damage has been done to the basic tenets of democracy in America?
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Is Party ID the only ID?
We’re reaching a point where we start to wonder if it’s possible for Americans to see beyond party affiliation and its tribal cues on any topic.
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What we agree on in America’s path forward
Do Republicans and Democrats agree on anything these days?
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Ipsos Update - January 2021
Our first research round-up of the year reflects back on 2020, and looks forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.
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Global predictions for 2021
After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves.
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A third of Americans expect to keep working from home after the COVID-19 vaccine rolls out
We are getting a clearer picture of the future of work as the vaccine signals a massive shift in the pandemic fight.