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Reuters/Ipsos Issues Survey May 2025
The latest Reuters/Ipsos survey highlights broad support for vaccines and mixed views on handling of illegal immigration.
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May 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Continues to Decline as Current and Investment Indices Fall Sharply
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Majority of Americans oppose ending birthright citizenship
NPR/Ipsos poll also finds conflicting views on whether constitutional rights should be granted to immigrants without legal status
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Mental Health Support for Black Families Study
Steve Fund/Child Mind Institute/Morgan Stanley Alliance for Children’s Mental Health survey explores issues faced by Black families and youth struggling with mental health concerns
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Privacy is important to Americans. Here's the data they're worried about.
Two in three Americans, across party lines, believe the government collects too much data about them, according to new data from the Ipsos Consumer Tracker.
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Our food habits haven’t changed since 2023
Despite the discussion around processed foods in the Make America Healthy Again campaign, there’s been a slight dip in people saying they try to limit the amount of processed foods they eat, from 63% in 2023 down to 59% in 2025, according to the Ipsos Consumer Tracker.
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When it comes to buying products, price wins
Most Americans (57%) say that they don’t really care about brands, they just buy things they need, according to new data from the Ipsos Consumer Tracker.
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The anticipatory friction behind the vibe shift on Trump
Five charts on President Donald Trump’s approval rating, uncertainty, and the anticipatory friction behind it all
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Ipsos Data Drops: American shoppers say they aren’t seeing relevant ads
That means brands have a significant opportunity to drive sales through retail media networks — especially during the shopping process.
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Americans support VA research for better Veteran care and medical advancements
Survey reveals strong backing for Veterans’ healthcare research, yet many Americans remain unaware of VA’s scientific contributions