Our views on gender are consistent, but are we less willing to talk about it?
By and large, Americans' views on gender haven’t changed in the last two years, according to the Ipsos Consumer Tracker — except when it comes to having conversations about gender equality.
The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.
Why we asked: Two years ago our friends at the Female Quotient asked us some questions about gender for a report they debuted at Cannes. As Cannes is coming right up (see Ipsos at Cannes) we thought we’d revisit some of the topics.
What we found: For the most part, our views on gender haven’t changed in the last two years. For instance, men are more likely (80%) than women (66%) to agree that the household chores are split evenly between partners. But there is a 10-point drop among both men and women in the idea that men and women are equally willing to have conversations on gender equality. And while both genders are willing to have those conversations, fewer actually do that in their day-to-day lives. Interestingly, there was also a drop in people saying that having a son made them more attentive to issues of gender equality.
More insights from this wave of the Ipsos Consumer Tracker:
Despite overall uncertainty, we are somewhat confident in spending
If AI use at work is growing, we don't know it.
Americans think student loans should be prioritized, simplified
The Ipsos Vibe Check: Here's how Americans feel about the government this week
The Ipsos Care-o-Meter: What does America know about vs. what does America care about
