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Latest U.S. opinion polls
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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Sports: Public Opinion & Polling
The latest polls and analysis on sports and sports betting in the U.S. and around the world.
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Sports and Entertainment: Key insights on fandom, betting, media, and more
The ways we spend our free time are changing amidst generational shifts, technological innovation, and more. Read on for a closer look at Ipsos’ exclusive data on sports and entertainment.
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Americans show increased concerns about sports betting
New Ipsos poll also finds that support for college athletes being paid through NIL has declined
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Experience Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer and employee experience strategies, mystery shopping and channel performance.
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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.
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Ipsos Data Drops 2026
In 2026, we continue our series of three-minute briefings on what business leaders need to know about today.
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Why the Biggest Event Stages are Becoming a Trust Play for B2B brands
Check out insights and learnings from Super Bowl LX
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Despite the hype, most don’t plan to watch any NCAA March Madness
More than half of Americans say they don’t plan to watch any of the 2026 March Madness college basketball tournament, according to the Ipsos Consumer Tracker.
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Americans view prediction markets as closer to gambling
New American Institute for Boys and Men/Ipsos poll also finds that awareness of prediction markets is low