Despite the hype, most don’t plan to watch any NCAA March Madness
The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.
Why we asked: It’s bracket season.
What we found: There’s a lot of hype around the NCAA tournaments each year with the women’s tournament now also drawing massive audiences and sponsorship dollars. But most Americans (56%, up a tick from 54% last year) don’t plan to watch any of it (by contrast, the Super Bowl is more of a three-in-four plan-to-watch event).
Beneath that, 14% say they only pay attention to college hoops at this time of year. Fewer plan to watch on TV or cable, fewer also plan to watch on streaming than last year. A new option on the question this year was on prediction markets, and 5% of people say they would wager on those services, which equates to basically everyone who uses those services. (See new related research on prediction markets with the American Institute for Boys and Men.)
