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Americans critical of shutdown, steps to expand presidential power
Disapproval over how the federal government is managed has grown, according to a new ABC News/Washington Post/Ipsos poll
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Cultural Intelligence: Key insights, data and solutions
Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.
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Sports and Entertainment: Key insights on fandom, betting, media, and more
The ways we spend our free time are changing amidst generational shifts, technological innovation, and more. Read on for a closer look at Ipsos’ exclusive data on sports and entertainment.
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Ipsos week in review
Here, the Ipsos polling team and other experts mine the past in week in data to present you with a big picture analysis of where the public stands on the most pressing issues of the day.
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Investing seen as best way to build wealth, but homeownership is safest
Almost half of older adults list investing as one of the best ways to build wealth, and four in ten say home ownership is a top way to build wealth, according to the Ipsos Consumer Tracker. Younger age groups are much more divided: Among 18- to 34-year-olds, just as many cite being an influencer (17%) as owning a home (18%).
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Building Belonging: The Meaning of Digital Community & Connection on Roblox
Watch a discussion on community, belonging, and connection online and what it means for brand marketers.
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Latest U.S. opinion polls
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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Ipsos and its clients celebrate seven wins at 2025 ARF Ogilvy Awards
Ipsos, one of the world’s leading market research companies, and its clients earned seven awards at the Advertising Research Foundation's (ARF) 2025 David Ogilvy Awards. These wins — including three prestigious gold prizes — recognize Ipsos’ decisive role in shaping some of the year’s most innovative and impactful campaigns.
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Strive For More 2.0: GEM® Industry Insights
Strive For Optimal Impact: Aligning Portrayal, Attention, & Action For Growth
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Trust in public health agencies declines
New Axios/Ipsos American Health Index shows Americans across the board are looking for clearer guidance on health and wellness information