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Quality and desire lead in reasons Americans will splurge on a purchase
According to the Ipsos Consumer Tracker, Americans prioritize substance over style when it comes to premium or "splurge" purchases.
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Americans think we’re handy. Here’s why that could be handy
A majority of Americans consider themselves handy, according to the Ipsos Consumer Tracker. Here's why that matters.
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AI skepticism is still high, and ads could hurt trust even more
The generational gap around AI persists — but Americans have grown more likely to think this technology can save them time at work, according to the Ipsos Consumer Tracker.
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Americans place high importance on immigration officer training and conduct
Sixty-two percent now say current immigration enforcement efforts go too far
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Few see unlimited campaign spending as a form of free speech
New poll finds overwhelming cross-partisan concern about money in politics ahead of 50th anniversary of Buckley v. Valeo Supreme Court decision on campaign finance
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Majority of Americans say federal immigration enforcement efforts go too far
Seven in ten are following immigration news very or somewhat closely
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Health and Wellness: Data, insights, and solutions
What do people want from their health and their healthcare? And from telehealth to public health policy, how is that changing? Here’s Ipsos’ top insights on these issues and others.
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Sports and Entertainment: Key insights on fandom, betting, media, and more
The ways we spend our free time are changing amidst generational shifts, technological innovation, and more. Read on for a closer look at Ipsos’ exclusive data on sports and entertainment.
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[WEBINAR] What the Future: Family
Hear more about dynamics and implications for businesses across consumer goods, retail, technology and media, healthcare, financial services and caregiving.
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Many Americans view ICE shooting in Minneapolis as excessive use of force
Three in five say efforts by ICE to deal with unauthorized immigration go too far