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Americans think it’s likely the U.S. will send troops into Iran
More disapprove than approve of U.S. military strikes on Iran
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Health and Wellness: Data, insights, and solutions
What do people want from their health and their healthcare? And from telehealth to public health policy, how is that changing? Here’s Ipsos’ top insights on these issues and others.
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7 in 10 Americans want the government to spend more to lower healthcare costs
New Axios/Ipsos American Health Index finds bipartisan support for increased federal spending to cut healthcare costs; trust in government over childhood vaccine requirements has eroded
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Americans view prediction markets as closer to gambling
New American Institute for Boys and Men/Ipsos poll also finds that awareness of prediction markets is low
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Storage, privacy and a preference for brick-and-mortar are the biggest barriers for retail apps
For retailers trying to get people to download their apps, the top thing consumers want are discounts and deals, according to new data from the Ipsos Consumer Tracker.
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Ipsos shows why trust is the ultimate differentiator in the AI era
Ipsos has launched Your Next Big Thing: How to Build Trust in the AI Era, a data-driven content series which explores the shifting landscape of loyalty in the attention economy and how businesses can break through with the right AI tools and the right human insights.
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Gas prices aren’t hurting Americans’ summer plans … yet
Americans' summer plans for 2026 are roughly the same as they were in 2025, according to the Ipsos Consumer Tracker, but that may change if higher gas prices continue to linger.
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Pressure at the pump
Below are five charts on how far gas prices have risen, how Americans are responding to the rise in gas prices, and what might come next
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Gen Z: Key takeaways, data, and strategic insights
Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
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Inflation remains front of mind for Americans, as few see a booming economy
Findings of a Reuters/Ipsos poll conducted between February 18-23, 2026, among 4,638 Americans